GLASS OF REAL ESTATE: Some of the most binge-worthy Reels & TikToks are the ones of people doing the most mundane things. 

Like Emily Mariko prepping veggies, Kaylie Stewart’s “day in the life”, Sophia Richie’s “GRWM”, or the “Sunday reset” style content. 

Even though they’re filming and sharing things we all do, they’ve romanticized their lives with music, lit candles, and satisfying filters and transitions to keep us glued! 

But what else is it about that type of content that makes it so binge-worthy? 

It shows us THE LIFESTYLE and It's FAMILIAR. It also makes the most mundane, simple things seem comforting and cozy! 

Press play to this episode to hear me break down 3 types of lifestyle content you can infuse into your video strategy (and why you should share them on repeat)!

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