What's going on everyone? This is Steve Larsen, and you're listening to Secret MLM Hacks Radio.

 

Here's the real mystery. How do real MLMers like us, who didn't cheat and only bugged family members and friends, who want to grow a profitable home business. How do we recruit A players into our downline's, and create extra incomes, but still have plenty of time for the rest our lives? That's the blaring question, an this podcast will give you the answer. My name is Steve Larsen, and welcome to Secret MLM Hacks Radio.

 

All right, all right. Hey, hope things are going well for you in your life, and MLM life, and everything. A cool thing going on right now is we are about to turn ads on for the show. Got an amazing ads person. I'm definitely going to get to interview her sometime for you guys in the future, so you guys can see how she's running ads on Facebook for MLM topic things. Anyway, she's about the start running ads to the show. That's kind of cool, so if you guys see it just be aware that's what's going on. We're trying to widen the group.

 

What's really fun is the thousands of downloads that are already happening for this show. I think we've definitely struck a cord. Anyway, it's excited. Really, really pumped to have all of you guys be here as listeners. One of the cool things I like to do is obviously engage with you guys. If you go to SecretMLMHacksRadio.com and you opt-in, on the bottom right there's a green button, and if you click the green button you can record a question straight from your browser right to me. Which is awesome. Now one thing that I like to do is grab those, I put them straight inside the episodes like I did a few episodes ago, and answer them live. That's what the plan is.

 

This question comes from Eli Fuentes.

 

Hey Steve, what are the top three most important things we need to know about marketing our MLM?

 

Hey, what's going on Eli? Great question. What are the top three things needed in order to actually market an MLM appropriately?

 

I don't know what it was. It was probably six months ago now, I was speaking at an event in Vegas, and I was all prepared, I was really stoked. It wasn't that big of an event, but it was a good size though. Definitely a big room. I sat down, and I was thinking I was all prepared. It was funny, I sat down in the back just to kind of listen, see what the other speakers are talking about, and it became apparent very quickly that I had prepared the wrong speech. That the actual questions, and the actual things that I could give in order to actually be powerful for these people while I was on stage, I had prepared the wrong thing. It was extremely nerveracking, because I was on very shortly.

 

I pulled my computer up in the back, and what I did is I started writing like crazy. I wrote, and wrote, and wrote, and I was redoing my slides, and I was like oh my gosh I have literally created ... I created this speech as if these people are doing X, Y, and Z, but they're not. They're actually in this whole separate industry. I was like, oh man. I mean, I changed my title slide, the name of the thing, the main points I was going to make, all the stories. I changed almost the entire thing, and it was nerveracking.

 

What I had realized, like I said, it's not just that I had created the wrong speech, but I understood the false beliefs that these people had about what I was going to talk about. I had falsely understood those things. Meaning, I thought that these people had all believed that ... I can't even remember right now what it is. Anyway, the whole point is that I was not being accurate in what these people believed and didn't believe. Does that make sense?

 

It's really, really easy for a golfer to believe that there's a few ways to improve the swing. You know what I mean? People are inclined to several beliefs related to what they do every single day. Just like for an MLM. If someones going to go ... It's very, very hard to recruit somebody who did not already have a preexisting disposition towards MLM, or entrepreneurship. Right? It's very hard to do that.

 

My whole system, everything that I do is all about finding people who have preexisting dispositions towards MLM, and then helping them get closed into MLM by various things. Does that make sense? I realized that I had understood the beliefs incorrectly. The reason why it's such a big deal with marketing is because, all marketing is is education. Marketing is merely just educating people on a new way of thinking. They've got to take on some new beliefs.

 

If you're going to go market an MLM, meaning you're basically saying what education are you giving. Now education can come in the form of stories. It's not like it's a classroom, but it can come in the form of stories, it can come in the form of facts, it can come in the form of a lot of things, but merely it's the transfer of belief. You are literally teaching other people how to think differently. It's very, very powerful. Marketing is awesome.

 

For the number one thing I'd say, if you said hey what are the three things I need to do in order to actually market my MLM. Number one, you've got to understand the false beliefs of the people around you. Meaning, if you're trying to recruit from a group of people you need to understand what that person is believing, even if it's false. Understand what those false beliefs are, know how to counter them, know how to go and rebuild, break, and reframe those belief patterns. Number one I'd say ... It's funny, because that pursuit never really ends.

 

There's an initial understanding you need to gain, but it doesn't really ever stop. You get deeper, and deeper, and deeper into the false beliefs of those people kind of for life. You keep talking to people. That's one of the reasons why even though this whole thing is built on automation, and systems, and stuff like that, it will never be totally automated because you can't take the human element out of it. You need to be able to understand what those ever changing false beliefs are, so that you can change your marketing message.

 

I ended up going, back to that stage example, I ended up going and I was writing. It was so cool, because I actually ended up, I nailed it. I'm not trying to pat myself on the back, but I nailed it. I know I did, I did a great job on the speech, because I changed the message. A lot of the core was the same, and a lot of what I told them at the end to do was the exact same also, but the way I presented it was different. Does that make sense? I hope there's some light bulbs going off here. This is like deep, more hardcore marketing type stuff. As far as what marketing actually is. That's number one.

 

Number two I'd say ... Number one understand the false beliefs of those people you're trying to recruit. Number two, you've got to know how to attract them to you. When I say that what I mean is, you need to learn how to create a new opportunity out of your MLM. Now, I have said that so many times on this podcasts. It's literally because that is the secret. That is one of the biggest secrets of all of this. It's tied in with number one, but you've got to know how to be able to attract people to you.

 

That's rule number one actually of the course that I'm building. Rule number one is they come to you. I don't go to family and friends, I don't beg them to join. If you're into that power to you. I hate that stuff though. I can not stand it, it drives me nuts, because it makes the individual prone to feeling like the business is more important than the relationship, and I have done that before. I'm speaking from experience, where I know I have offended people, very close people to me because of that. So, I'm not even willing to go there anymore.

 

Cool part of that is that now I had to figure out how to attract people to me who weren't family and friends, who weren't hot market, or warm market. Does that make sense? Who weren't right next to me in my own network. It's exciting to say that it's totally worked. Number one you got to know what the false beliefs are of those people, and number two you've got to be able to know how to attract people to you. Whether it's through a product, whether it's through some value you're giving, whether it's through some consulting, whatever it is. You've got to know how to attract people. Most of the time it's easiest to do it with something free at first, and then do something paid in the back. That way you can kind of qualify the lead a little bit more, and get more quality people.

 

Number one false beliefs, number two attract. Which means you got to create an offer. Then the third thing, as far as marketing, I actually just kind of said that. I just led right into it. If number two is attracting with free stuff, number three is all about getting paid to prospect. That's like the holy grail. If you can figure that out, holy crap the worlds yours. Everything gets a lot easier. If you know how to get paid while you're prospecting, meaning you get paid regardless if someone joins.

 

I'm excited to say I've done that over the last year, and it's super awesome. Not trying to toot my own horn, or say how awesome it is. I'm just letting you know, and letting the listeners know that it's possible. It's not crazy actually either. I'm not a coder, I'm not a programmer. I'm an okay marketer, I love it. It's so fun. I'm an okay stage presenter, although I love it. It's awesome. Really where I excel in is just not giving up, just stop giving up and you won't have to keep starting over.

 

Number one understand the false beliefs of those people you're trying to sale to, the people you're trying to recruit. Number two you've got to understand how to attract those people to you. One of the easiest ways I do it is just by giving away free stuff like crazy. Then pretty soon that builds an audience around me. Then number three, figure out how to get paid while you prospect. Figure out how to create another revenue source out of the existing one. Does that make sense?

 

That might not be the answer you were thinking that I was going to give, but that's exactly what I would say. Anyway, you understand those false beliefs. If you understand the false beliefs you'll really easy be able to figure out what kind of free thing to create to attract people around you, and if you know how to attract people around you it's really easy to take one of those elements and turn it into a paid thing. Does that makes sense?

 

Hopefully that helped Eli, hopefully that helped everyone else who's listening. Again, if you have a question you would like to ask, and you want me to answer, go ahead and ask it on SecretMLMHacksRadio.com. Go ahead and opt-in, and then on the bottom right just click the button and start talking, and it'll shoot the email straight over to me with a recording of your question. All right guys, talk to y'all later. Bye.

 

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