Brian Basilico has a gift. He knows how to tell a story, communicate from a perspective of success and help you do the same for your business. His own company creates marketing campaigns and social media content for his clients. His wealth of experience and powerful stories entertain and instruct us all on how to really be seen and noticed in the noisy world of Internet Marketing!

In this episode, Brian and I discuss:

• Marketing your business while keeping the eye on measurable results
• How are constantly reinventing ourselves while sticking to the old principles
• Importance of communicating with your customers
• Why YOU always need to keep learning
• Having the confidence to start over
• Is marketing easier online or offline?
• Mastering relationships
• Cold calling versus emails
• Importance of analytics and a bulletproof website
• Content marketing
• The “Change the world” question

Resources Mentioned in This Episode: 

• Brian’s Website
• It's Not About You, It's About BACON! Relationship Marketing in a Social Media World

Podcast Sponsor: 

• Oscar Hamilton - Podcast Editing & Production service