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21. Clodagh @ Coca-Cola on Creativity in Innovation Research


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Clodagh Forde, Senior Manager of Human Insights at Coca-Cola was a delight to have on the podcast. Meagan chats to Clodagh about:

  • How she ended up in research, and then innovation, and then research again
  • Why she's a better researcher because of her time spent working in creativity and innovation
  • How she brought design thinking to her research practices
  • The impact of a few key mentors on her career trajectory
  • The rationale behind Coca-Cola's consolidation of 450 global brands to 180
  • How she and her cross-functional team are assessing research tools for the business's innovation practice
  • The distinction between human and consumer insights within Coca-Cola


...more
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