Harvest! The MSP Sales Show

#21 Dave Sutton: Anti-Stack Approach Removes Vendor-Centric Selling


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Are you afraid to proactively contact your existing clients because they might complain? You're missing out on your biggest revenue opportunities!

00:00 The confidence gap in client communication

05:30 Designing effective QBRs that clients want

11:00 Tracking client intent and engagement data

16:30 Anti-stack approach to selling solutions

22:00 False confidence from selling to referrals

27:30 Consistent communication drives more revenue

In this episode, Dave Sutton from Wingman Agency reveals why most MSPs fail to extract value from existing customers and how to overcome the fear of client conversations. Dave brings nearly 10 years of MSP sales experience with concrete strategies for generating more revenue from your current client base.

We cover:

• Why confidence is the #1 missing ingredient in client relationships

• How to structure QBRs that clients actually want to attend

• Why spending $15K on new client acquisition is wasteful

• The dangerous false confidence that comes from referral-only sales

• Why the traditional vendor stack model is limiting your growth


👤 Guest: Dave Sutton, Founder of Wingman Agency

👇 What's your biggest challenge with existing client revenue? Share your thoughts in the comments!

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Harvest! The MSP Sales ShowBy James Steel