21 Handshake Marketing Podcast

Sarah, Aleks and Ashley discuss the new 2019 Sprout Social Index on the podcast and the insights that marketers can glean from the latest report. Key findings include marketers struggle to create social strategies, Facebook continues to dominate and social listening is on the rise as brands begin to use social as a way to engage their audience! Visit the website for complete show notes and a link to the Sprout Social Index. 

What is a KOL? And how are key opinion leaders different from influencers? Dive into this topic with Sarah, Aleks and Ashley and discover the tips on how a KOL can further your B2B brand and create awareness with your niche target audience. 

The 5 reasons you need to convince your B2B boss that your company needs a chat box ASAP! Listen as Sarah, Ashley and Alexs not only give you the reasons but back up the reasons with quality data and research points. A chat box could be just what your business needs to capture your next big lead! 

A great episode that not only covers what your laptop holding habit might say about your personality but what Sarah and Ashley consider the top 10 habits of a successful digital marketer. A must listen if you wonder what our team does on the daily to ensure success! 

Join us as we talk about how groups are dominating social media! We discuss why Groups have become a huge focus for social media giant Facebook and how your brand can capitalize on creating a group and use it to create engagement with your audience! 

This week we are talking about the marketing movement of ‘small bites’ - this is different than LONG FORM content which we have also talked about and is usually tied into SEO. What is this movement?  It's the movement to keep our content brief and easily consumable. Its main premise is that "Marketing works when it’s short, brief and to the point.” (Chris Brogan) Listen as we discuss the data behind this trend and how as marketers you can create marketing in small bites!

Quora is a great forum of frequently asked questions! Today Ashley and Sarah tackle 10 top social media questions that quora users have posted and answer them! From the creepiest social media trend to our best social media marketing tip, this is a fun episode that will answer social media questions you have always wanted to ask and hear answered! 

Sarah, Ashley and Aleks dive into all things hashtags on this episode! Specifically, questions we get asked weekly about hashtag use on Instagram, LinkedIn and YouTube. Listen to this episode if you would like to know the answers to frequently asked questions such as how many hashtags to use? How to post hashtags and how to know what hashtags to use. 

In this episode, Ashley and Sarah talk about 5 things they each learned about digital marketing over the past week. This episode is full of great tips and tools that they have each seen work for increasing your digital marketing output. From growing your hashtag outreach to an easy to use design platform (really) these tips will streamline your marketing efforts!

The Marketing Funnel isn't dead and we show you how to engage your ideal buyer during each stage from awareness to consideration to conversion and brand loyalty. Use the tips from this episode to create engaging content that communicates your value prop to your ideal buyer!