We talk to James Gregson, Digital Creative Director for LEGO, about what it takes to keep a 100 year old brand relevant in the face of changing trends and unimaginable competition.

21 - Lego: Building A Brand Brick By Brick - James Gregson

The Recipe Is A Podcast About Marketing. Every week we talk to Michelin-star marketers to bring you the ingredients and techniques you'll need to succeed with your social media and advertising campaigns. Presented by Abacus Agency (www.abacus.agency)

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21 - Lego: Building A Brand Brick By Brick - James Gregson

21 - Lego: Building A Brand Brick By Brick - James Gregson