The Recipe: A Podcast About Marketing

Get ready! In Season 2 of The Recipe we're serving up a whole new menu of marketing insight by giving you, our listeners, what you asked for: every month we'll deep dive into each ingredient that goes into building a great brand, talk to the experts who know to use them, and share their success, and failures, along the way.

In this episode we talk to Adrian Fuoco from legendary Pizza brand Pizza Pizza about the challenges they face being a national chain, connecting with customers, how they tackle franchise marketing and what the future may hold for the food industry.

On this week's episode we're joined by marketing expert Ryan urban from Wunderkind to talk about some surprising trends in digital marketing, new and old, that are driving growth.

With Facebook going all-in and changing their name to META, We talked to our co-founder and CSO Jeff Goldenberg about what this means for the future of 'Metaversal' media, marketers and society as a whole. From NFTs to Peleton and everything in-between, we're talking all things Metaverse... tune in!

We talk to 'Renegade' marketer and author Drew Neisser about building better B2B brands through design, authenticity and refusing to play it safe. Drew is a B2B expert and author; his new book "Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands" is out now.

Content marketing has a big problem: a lot of it is bullshit. We sat down with Jeff Coyle from MarketMuse to shake up the bland, boring and safe strategies that too many business take when it comes to creating content.

We spoke with AJ Wilcox, Host of the LinkedIn Ads show and lead at B2Linked about the myths and misconceptions surrounding LinkedIn advertising, how to use the platform effectively, what strategies can kickstart your B2B success on the platform and much more. Tune in!

What's after the like? We talk Digital Outdoor Advertising with expert Ben Bookbinder from Hivestack, a leader in using modern digital ad tech to deliver your message wherever an audience may be.

How can you show up and reach Gen-Z in a chaotic social media landscape? We spoke with Ronin's Alex Vega about why design matters, how the message is more important than the medium, how legacy brands can transcend trends and much more.

We talk to James Gregson, Digital Creative Director for LEGO, about what it takes to keep a 100 year old brand relevant in the face of changing trends and unimaginable competition.