Storytelling is a word that gets thrown around a lot in marketing, but what makes it so powerful? In this episode we're joined by Sales Strategist Katie Momo, and expert at building businesses and driving revenue through a better brand story. We'll answer the question: what is a “brand story”?, and learn how can we actually use this in our content.

In this episode, we learn to look beyond "the like" and measure your marketing better with media monitoring. Special guest Chris Caro from Meltwater breaks down how to monitor social channels, news and discussion to help measure the impact of your marketing, and how to help navigate potential pitfalls in our "always on" digital age.

Content marketing is more important than ever to help grow your brand, but where do you start? In this episode we break down some key guidelines to build your content strategy the right way.

Join us when we talk to Toby Lee from Quora on what it takes to become a brand authority, the rise of thought leadership in marketing, getting started on the web's best known knowledge platform and much more.

This week we dive into Psychedelics and Conscious Capitalism with special guest Stefany Nieto from Gwella. We'll discuss the "myco rush" of alternative medicines and recreational psychedelics, and how this brave new world of business intersects with doing good and the ideas behind "Conscious capitalism".

NFTs. Phygital Products. The Blockchain. What do they mean to marketers? We talk to Nick Taylor & Mark Patterson form RealItems.io, a startup focused on bridging the gap between the digital and physical worlds on how these new technologies have exploded in popularity... but how do they help build brands, connect customers and grow your business?

Join beam founders Matt Lombardi and Kevin Moran when we discuss how they created an original and engaging brand identity online, built a powerful DTC business and learned how to help improve their customers lives, not just sell products.

We'll dive into myths about authenticity in the wellness industry, how to kick-start your DTC marketing growth and how to identify your customers needs to help them live their best lives.

On this special re-wind episode, Pioneer in lifestyle and apparel marketing Bryon Sheng joins our co-founder Jeff Goldenberg for another live discussion At The Table with Abacus, taken from our Livestream archives late last year.

Taking Legacy Brands Online: How do you bring a brand with 150 years of history into the 21st Century? And how do you do it during a global pandemic? We spoke with Lindt's Michelle Kellner about how the famed Chocolate maker went all in on E-Commerce and pulled off a major win when it mattered.

A rare one-on-one conversation with Duncan Milner, the legendary creative behind Apple's iconic advertising campaigns for the iPhone, iPod can "Mac Vs PC", about the future of Advertising. Recorded live in September, 2020 with Abacus Agency co-founder Jeff Goldenberg.