On this weeks podcast, Mark McCann CEO of Oliver Ireland joins us to talk about his agency journey. We covered lots of ground including 

• The original agency vision to address specific issues in the agency landscape, such as trust, transparency, and cost efficiency. 

• The "In-House Ecosystem" Model - agency teams that sit within the client's team but retain the flexibility and resources of an external agency.

• How AI has been a hugely effective tool to drive efficiency and scale creative platforms. 

• The Importance of Authenticity and why it remains a critical factor for brands. 

• How to build the best teams by fostering a culture of freedom and giving early responsibility. 

Presenter – Daryl Moorhouse
Sound Engineer – Sean Byrne
Recorded, edited and mixed at Tinpot Productions Studios, Dublin

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