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Personal story time! Kids, gather around: let me take you back to one sweltering Southern California day when the whole world turned orange. It's in these moments, when natural disasters strike, that we realize the sanctity of places like Humboldt County—a haven for climate refugees and a booming nucleus of flourishing industries. This episode features Michael Kraft, a man whose life journey has taken him from the Midwest, through the heartland of California, all the way up to the beautiful expanses of Humboldt. Now playing a vital role at Poppin' Barkley, a cannabis manufacturer, Michael shares his experiences, the intricate dynamics of doing business in Humboldt, and the irresistible charm of the county's ideal weather and thriving industries.

Promise of insights ahead, we're going to unlock the potential of Humboldt County. We discuss the strengths, weaknesses, opportunities, and threats of this Northern Californian gem. We will look into the Small Business Development Center's successes, the impact of the Fancy Foods Show, and the influence of groups like Toastmasters. We'll also consider the potential boom of the offshore wind and aquafarm industry, and how this could spur economic expansion and housing development in the region. Of course, no discussion on Humboldt would be complete without examining the thriving cannabis industry, focusing on Papa and  Barkley and its myriad of wellness products, from sleep aids to pain balms.

Provocative question alert! What happens when overregulation meets a burgeoning industry like cannabis? We discuss how overregulation has impacted the cannabis industry, sparking an underground market and boosting ancillary services. Moreover, we'll explore how high taxation has kept the underground market robust and even driven some people back to the black market. Wrapping up, we'll give you a taste of the vibrant beer culture in Humboldt and draw your attention to upcoming attractions like the Buddy Brown Music Festival. This conversation is more than just a chat; it's a journey through the verdant landscapes of Humboldt County, its business climate, and the resilient people who call it home. So, buckle up! We're headed to Humboldt.

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About 100% Humboldt with Scott Hammond

Humboldt County CA USA is the home of some of the most iconoclastic, genuine, and interesting folks in the world.

We are getting curious about the movers, shakers, and difference makers in Humboldt County CA-Home of the giant redwoods, 6 Rivers, and the vast Pacific Ocean.

We will discover what makes people live/evolve in the beautiful, diverse, isolated, and ever-changing North Coast of California 100%!

Listen in and learn what it is to be 100% Humboldt!

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