BRAND SECRETS AND STRATEGIES The Retail Solved Blueprint

21 Shoppers Want Trust & Transparency - The Cornerstone Of The Natural Channel, Robert Craven With MegaFood


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Shoppers want what they want and they want products they can trust. Natural brands are built on delivering exceptional value to their consumers. Transparency and authenticity are at the heart of their success. Learn tips from an industry leader.

This episode's FREE downloadable guide

Each of us needs to perform basic retail math calculations but it's not always possible to remember every formula, especially if you don't use them on a regular basis. Here's a quick cheat sheet with some of the most important formulas you need to know. 

CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: Retail Math Cheat Sheet

Shoppers want what they want and they want products they can trust. Natural brands are built on delivering exceptional value to their customers. Transparency and authenticity are at the heart of their success. Learn tips and strategies from an industry thought leader who continually challenges his employees, natural brands, and natural retailers to raise the bar and change the world - for the better.  

Natural shoppers appreciate and respect purpose-driven brands that focus on their needs and wants. The natural channel is the R&D of the CPG industry. Natural brands thrive on true innovation and inspiration. Some brands more so than others.  

At the beating heart of the brands that are driving real change in our industry are the CEO’s that inspire that innovation and deliver the quality solutions that appeal to shoppers needs. Corporate culture is where the change really begins. Storytelling helps brands communicate their shared vision and their inspired mission. Learn from a brand that excels in educating consumers and retailers on the importance of quality nutrition.  

Today's guest is a self-proclaimed “raging idealist”. Robert Craven is the CEO of MegaFood. MegaFood continues to raise the bar in its effort to erase nutritional poverty. Hear about some of the different initiatives they are involved in including their Big T Transparency project, their farm fresh to table partners, and much more.

Here's Robert Craven with MegaFood 

This episode's FREE downloadable guide

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Download the show notes here:

RetailSolved.com/session21

 

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BRAND SECRETS AND STRATEGIES The Retail Solved BlueprintBy Daniel Lohman

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