The Membership Mastery

21 - The top retention strategies for your membership


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Whether you are thinking about a membership or already launched there's some great tips in this episode!

Retention is so important in your membership, I think more important than sales! Why? Because you've already done the hard work to get people into the membership.

Retaining more members will build fast & get more results for your customers!

In this podcast I cover some of my favourite retention strategies and how to onboard properly in the first instance (which helps retention) & what your community can do initially to make the experience a good one - first impressions count!

The list of retention strategies mentioned in this episode are:

  1. Connect members to other members
  2. Reward people publicly
  3. Survey!!! Must have action with it!
  4. Accountability
  5. Checklists
  6. Contests / challenges
  7. Live Q&A
  8. Forward plan - build suspense what’s coming next month is….
  9. Meet ups / groups
  10. Gamify - badges, certificates, rewards
  11. Think about what the movement is - Russel Brunson does funnel hackers, 2 comma club, look at what other industries/companies you stick with do and apply them to your membership

Additional things which people don't do enough of!

  • Email out members highlighting content
  • Exit survey / cancel page

This topic came about from a member of the FREE facebook group - to get your questions answered click me to join the group.


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The Membership MasteryBy Ryan Carruthers