With A.I. quickly gaining momentum in nearly every aspect of our lives, it's no surprise that advertising and marketing wouldn't be immune to the influence of A.I. However, a trend may be emerging: brands who allow A.I. to influence how they connect with their market VS. brands who will continue to connect with their market in a human, socially responsible, and authentic way.

Keith references an AI-generated pizza commercial at 6:23 - https://www.youtube.com/watch?v=qSewd6Iaj6I

Keith references a successful TV spot with copy written by Janet Champ at 10:23 - https://www.youtube.com/watch?v=AQ_XSHpIbZE