Trends at Ten

Please join Creative Director Keith Borshak as he attempts to end what may possibly be the most specious and tortured debate in advertising & design history: Art Vs. Design.

Welcome to the second S-Bowl recap and critique. Favorites, Not-so favs and of course, who's seven million media buy was a waste of time and money. With special guests Patti, from Accounts Receivable, and Producer Frank.

Keith gives a short rundown of next week's episode. In the upcoming episode, Keith will bring in some guests to discuss content, strategy, production value and overall impressions of the ad spots from the Big Game on January 11.

Join us for an episode where we look at a few examples of public pressure that forced several brands to re-frame their response to backlash and bad PR.

Keith previews the Super Bowl LVIII advertisers that have announced their ad buys.

Have a Happy Holidays and a wonderful New Year.

It’s been said that imitation is the most sincere form of flattery, but in a business that should communicate unique selling propositions, originality wins the day.

Does Knowledge transfer? Does success breed success? Not always. Just because you're successful in one endeavor, doesn't mean by simply applying your successful methodology to a new domain that you'll enjoy the same successful outcome.

Keith is giving you a bye week. Next week, he'll explore a new term, "Domain Dependence," and how it can affect businesses.

This week we take a look at two brands who suffer the repercussions of making decisions without considering how their audience is likely to react.