Trends at Ten

The magic of staying consistent with your brand message. With so many new platforms with which to advertise and market your brand, it's often way too easy to fragment your message and lose the promise of your brand.

Keep your eyes on your feed. We'll be back next week.

Join host Keith Borshak as he talks with First Flight Agency Director Kit McKinley about Google Analytics and why you should be paying attention to all of that Data.

Rumsfeld Audio Clip Courtesy of C-SPAN

https://www.c-span.org/video/?168646-1/defense-department-briefing

Join host, Keith Borshak as he talks about Co-Branding Successes and failures. From Pepsi to LEGO, companies large and small attempt to boost sales through Partnerships with other brands.

In the First Flight Agency studio this week, we'll have executive producer Frank Daniels to discuss some of the best practices and inner workings that go into creating Podcasts.

With short and long-format video still reigning supreme as a marketing tool, we'll check in with videographer, filmmaker, and commercial director Rip Charbonnet to discuss how brands are using this useful marketing channel.

Also known as purpose-driven marketing, cause-related marketing is nothing new. For years, brands have done the job of closely associating themselves with something beyond sales and customer service.

It’s been said that people don’t like advertising. More accurately stated: people don’t like irrelevant advertising. So what if your advertising was such that your customers could literally immerse themselves in your brand? Well, they can. The trick for marketers will be how do we convert consumers from active participants in ads to purchasers.

This week Keith follows up "8: The Big Ad Game" with a review and critique of the ads from the Super Bowl, and he reveals his favorite and what he considers to be the most effective of the game.

This week Keith is joined by Account Manager Melanie and Content Creator Lauren. With so many points of advertising communications fighting for consumer attention, one particular "pitch-person" is gaining popularity and showing no signs of slowing down any time soon. Let's dig in.