Trends at Ten

In the second Trends At Ten brand trivia podcast, Faith defends her title against Grace and Melanie.

The third in a series, "Do The Right Thing" (Thank you, Spike Lee) takes a look at putting some context to the last part of the First Flight Agency's Podcast tagline, "Be Bold, Be Authentic, and Do Right by Your Brand." We'll explore how brands can do a little self-evaluation to uncover what's truly at the core of a brand's perception in the marketplace.

There's a Perfect Storm happening right now! Brands are experimenting with being more authentic at the same time that an audience of 140 million people is insisting it wants to connect with brands that align with their personal values. Let's look at ways your brand can be more authentic.

Unless you're living under a rock, you’ve heard about "Barbie" and how successful the movie is to date. Let's take a look at how bold marketing decisions have put Barbie on track to become the most successful film of 2023.

Keith talks with a younger version of himself. At least that’s how a Creative Director introduced Bill Starkey to Keith when Bill was hired on at Long, Haymes, Carr. The two talk about Bill’s time after leaving advertising agencies and how his experience prepared him to become a professor.

So you find yourself wondering if you're getting the best from your ad agency. One way to find out is to put your account formally in review. You might be surprised to find that the review process can often uncover issues on your side as a client that could be hindering your agency's performance. You also may find the need to hire a new advertising & marketing partner.

So you've chosen an ad agency. Now what? In part 2 of our series on the agency-client relationship, Keith explains best practices in working with your ad agency. Spoiler alert: communication is key.

Keith walks us through the process of choosing the best ad agency for your business. What questions should an agency be asking you? Are there things you need to be wary of? Do you need to shop around?

Threads, the newest social media platform on the scene, is billed as Meta's answer to Twitter. Keith invites content creator and digital strategist Lauren Cook on the show to discuss Threads, Twitter, social media and the Zusk.

Keith is giving taking the week to prepare for the upcoming three-part series, and he gives a preview here. Have a wonderful Fourth of July Break.