Digital Bloat. What it is and how to avoid it.

Join us in the studio with FFA Project Manager, Grace Crawford, who will talk about Digital Bloat

and managing your digital footprint.

Keith's taking a bye, but he'll be back next week to talk about strategizing the reach of your digital footprint.

Nothing will increase your overall performance better than being a student of your industry. In this episode, Keith discusses how and why he became a student of the advertising industry and how anyone's career could benefit from the practice.

Nothing can kill a bad product or service quicker than good advertising. So remember, if you're advertising your brand, your customer's experience with your brand had better back up your claims. Join us as we interview Julie Borshak about her experience in getting businesses to fully understand the need for exceptional customer service and customer experience.

Keith is giving you the week off, but tune in next week to hear a very special guest discuss customer service.

This episode takes a look at winners and losers in branding and advertising and at the current trend of The Blandification of Design.

We've had fun with tagline trivia in previous episodes, but this one is a little different. Please join me as I put taglines into some historic perspective and explore several ways to go about creating a new tagline for your brand or simply refreshing an existing tagline.

Keith is on vacation. He'll be back next week with an episode about taglines for business.

Keith takes a look at when brand revitalization goes horrible wrong and why Pepsi can't seem to find their comfort zone.

Keith previews next week's episode.