Nothing will increase your overall performance better than being a student of your industry. In this episode, Keith discusses how and why he became a student of the advertising industry and how anyone's career could benefit from the practice.
Nothing can kill a bad product or service quicker than good advertising. So remember, if you're advertising your brand, your customer's experience with your brand had better back up your claims. Join us as we interview Julie Borshak about her experience in getting businesses to fully understand the need for exceptional customer service and customer experience.
We've had fun with tagline trivia in previous episodes, but this one is a little different. Please join me as I put taglines into some historic perspective and explore several ways to go about creating a new tagline for your brand or simply refreshing an existing tagline.
First Flight Agency Creative Director Keith Borshak discusses trends in advertising and marketing. We hope that this podcast can bring you a greater understanding of our industry and de-mystify some…
of the misconceptions that can arise from the complexities where marketing meets advertising and beyond.