Trends at Ten

How much content is the right amount of content? The answer: whatever fits on your phone. Mobile devices are quickly becoming the most used method of accessing websites. Let’s take a look at how we can tailor content and practice economical writing to create a pleasurable experience for your target audience.

With so many graphic design platforms and tools aimed at Non-designers, let's cover some of the very basics of graphic design. Don't allow the unlimited options of Typography, Texture, Logos, and Imagery overwhelm you!

Ever wondered what it's like to own and operate your own movie theater? We'll talk to Jeremy Wellman, Owner/Operator of Carolina Cinemas Sandhills Ten, and discuss everything from the latest theater technology to marketing & advertising the latest Hollywood Blockbusters.

YouTube, that is. Since February 2005, YouTube has been the omnipresent online goliath that, at one point, was the number one search engine on the planet. Now they are more popular with Creators than Instagram or Tik Tok. Let's take a look at how and why that's happening.

This week Keith is taking a break to honor fallen service members. See you next week.

Join First Flight Agency creative director Keith Borshak for a quick rundown of the latest news in advertising. We'll also follow up on more Bud Light backlash.

Join us for the first-ever, Trends at Ten brand trivia podcast, where Creative Director Keith Borshak will quiz First Flight Agency co-workers Kit, Faith and Frank on how well they can match taglines to specific brand names.

With A.I. quickly gaining momentum in nearly every aspect of our lives, it's no surprise that advertising and marketing wouldn't be immune to the influence of A.I. However, a trend may be emerging: brands who allow A.I. to influence how they connect with their market VS. brands who will continue to connect with their market in a human, socially responsible, and authentic way.

Keith references an AI-generated pizza commercial at 6:23 - https://www.youtube.com/watch?v=qSewd6Iaj6I

Keith references a successful TV spot with copy written by Janet Champ at 10:23 - https://www.youtube.com/watch?v=AQ_XSHpIbZE

It's worth repeating; stay true to your Brand Promise. Otherwise, Kid Rock may want to shoot your product. Keith discusses one of the most basic and important aspects of branding and the dangers of getting political with your brand.

We've all agonized over making the right decision. But when it comes to advertising and design, fear not! Hire a qualified design pro and turn all your angst over to them to figure out a path for making the right decision for your business.

or rather ...the right decision for your brand.