This week Keith talks with Frank Daniels about online presence and how the local listings ecosystem affects a business's reputation. They discuss the management of business reputation through the lens of listings management (or mismanagement).

https://firstflightagency.com/

This week Keith talks about "The Big [Ad] Game," or in other words advertising at the Super Bowl. He gives a run-through of this year's player and some of the concepts and strategies we'll be seeing in their ads.

For more from First Flight Agency:

https://firstflightagency.com/

This week Keith talks business listings with Agency Director Kit McKinley and Listings Expert Frank Daniels. The world of listings has changed since the yellow pages were the go-to place for people to find a business, but the fact hasn't changed that your listings are the number one way that your business is found.

This week Keith talks about the lack of aspirational messaging in advertising. Brands over the years have made efforts to make advertising relatable, but have we gone too far?

This week Keith talks about the influx of tools for DIY marketing, and whether one should "Do It [Themselves]"

https://firstflightagency.com/

This week Keith discusses executional trends that emerged during COVID shutdown protocols and the way brands have adapted those solutions in a post-COVID market.

This week Keith discusses brand loyalty and brand ambassador strategy trends with EP Frank Daniels.

This week Keith discusses the emerging trend towards cookie-less websites and consumer tracking.

This week Keith talks with Social Media Strategist and Content Manager Lauren Cook of First Flight Agency about trends in social media.