Trends at Ten

Trends at Ten

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Trends at Ten episodes

  • 9: Reputation Mismanagement
    This week Keith talks with Frank Daniels about online presence and how the local listings ecosystem affects a business's reputation. They discuss the management of business reputation through the lens of listings management (or mismanagement).
    https://firstflightagency.com/
    33 min
  • 8: The Big Ad Game
    This week Keith talks about "The Big [Ad] Game," or in other words advertising at the Super Bowl. He gives a run-through of this year's player and some of the concepts and strategies we'll be seeing in their ads.
    For more from First Flight Agency:
    https://firstflightagency.com/
    32 min
  • 7: The New Phonebooks Are Here
    This week Keith talks business listings with Agency Director Kit McKinley and Listings Expert Frank Daniels. The world of listings has changed since the yellow pages were the go-to place for people to find a business, but the fact hasn't changed that your listings are the number one way that your business is found.
    20 min
  • 6: Aspirational Messaging
    This week Keith talks about the lack of aspirational messaging in advertising. Brands over the years have made efforts to make advertising relatable, but have we gone too far?
    13 min

About Trends at Ten

From the publisher's feed

First Flight Agency Creative Director Keith Borshak discusses trends in advertising and marketing. We hope that this podcast can bring you a greater understanding of our industry and de-mystify some…