This week we take a look at two brands who suffer the repercussions of making decisions without considering how their audience is likely to react.

43: Look Before You Leap

First Flight Agency Creative Director Keith Borshak discusses trends in advertising and marketing. We hope that this podcast can bring you a greater understanding of our industry and de-mystify some of the misconceptions that can arise from the complexities where marketing meets advertising and beyond.

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43: Look Before You Leap

43: Look Before You Leap