Last week I went through some of the benefits of doing webinars to grow your business and clientele and I promised I’ll give you kind of a cheat sheet of what to do with the content afterwards.

So here we go… 21 ways to repurpose the webinar content

Remember when I talked about scripting a webinar? If you’re anything like me, that script may be very detailed so you can actually skip this part. But if you’re using just quick notes which most people likely do… I have to say, I would probably do it, too, but in fact when I’m presenting in my second language, I like to be thoroughly prepared. That’s why I usually have a script which I’m rehearsing so that it doesn’t sound like reading a script, but I don’t need to feel insecure about suddenly kind of missing a word or something, but that’s me.

Anyway, I was saying that if you just use notes, you may want to get a transcript of your webinar done. That’s step one.

The thingy is, while Internet provides with a lot of visual content, it’s still organized according to written words. It’s because that’s how the search engines operate. At least for now.

That’s why you want to have your content in written form as well so you can use that in many ways.

This list will not be in any way complete, but it gets you started.

You can take that text and reprint it on your blog(1), newsletter (2), books (3), reports (4), article directories (5) and slideshare (6). Especially if you’re doing a Q&A, you may have a full series of posts or email course (7) right there.

You can extract single sentences and use them as tweets (8), status updates (9) and quote posters (10) on social media. And don’t forget to repurpose the opt-in copy, emails and other promo content. Bullet points (11), titles (12) and email subject lines (13) may also easily transpose to social media updates as well as infographics (14).

You can extract the audio. You may want to take a piece of it and for instance use it as a sponsor announcement (15) on your or someone else’s (16) podcast.

You can recycle the video as teasers (17), to promote your next webinar (18), course lessons (19), lead magnets (20) and bonus items (21) of your own course or give it to a partner.

Would you like to add something to this list? Please do so below, or on Twitter or Facebook.

Please do so by going to my blog. Simply type in http://gotonhb.com/p20 and there’s a comment box at your use. Or come and say hei on social media, on https://twitter.com/NeatHomeBiz and on Facebook it’s https://www.facebook.com/Evekoivula