I spoke with Matias about:

- How he learned about CrossFit and how it led him to invent a special kind of jump rope that is designed to help you get more from your work out.

- How he manufactured and delivered this jump rope which he first sold via his Facebook page and then expanded to the local CrossFit community (groups and gyms).

- When he decided to leave his full time job as an acoustics engineer and pursue building this fitness brand full time

- What led him to stop manufacturing by himself and delegating that to a manufacturer in Asia?

- What other types of products they currently sell at Velites? and what sets them apart from the competition?

- What is their main go-to-market strategy and what other types of sports they are expanding to beyond CrossFit?

- What are his biggest challenges right now and what is his biggest tip for any entrepreneur looking to start a new physical goods brand ?

I had a blast.