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212 Lessons On Challenging A Giant And Becoming A Cherished Brand, Gail Becker With CAULIPOWER
A classic David & Goliath story about a disruptive brand that challenged top preeminent brands & became a household favorite overnight. Surrounding yourself with experts adds rocket fuel to your growth. Gail's story & how she reinvented a stale category!
Gail: What a great question. Here's what I would say. I think when you're an entrepreneur starting a business, you have to do two things. One, you have to know how the industry works. You have to know which rule in the industry to follow. The conventional wisdom, the tried and true, the rules that are going to work and help you build your business. But you also have to know which rules to break, and I think one of the reasons that CAULIPOWER is successful is because quite frankly, we broke a lot of rules.
Gail: And you have to have enough confidence to do that. I really felt like, "Look, if this is going to work, I got to do it my way. I got to do what I think is right and hopefully, the universe will pay me back." I think that's what happened, but we broke a lot of rules. It's funny because we broke a lot of rules that now other people are following, you know? So I love that. That's a tremendous compliment.
Listen to hear what's next! Gail also has a special gift for listeners - listen for details.
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
Download the show notes here:
RetailSolved.com/session212
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By Daniel Lohman
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A classic David & Goliath story about a disruptive brand that challenged top preeminent brands & became a household favorite overnight. Surrounding yourself with experts adds rocket fuel to your growth. Gail's story & how she reinvented a stale category!
Gail: What a great question. Here's what I would say. I think when you're an entrepreneur starting a business, you have to do two things. One, you have to know how the industry works. You have to know which rule in the industry to follow. The conventional wisdom, the tried and true, the rules that are going to work and help you build your business. But you also have to know which rules to break, and I think one of the reasons that CAULIPOWER is successful is because quite frankly, we broke a lot of rules.
Gail: And you have to have enough confidence to do that. I really felt like, "Look, if this is going to work, I got to do it my way. I got to do what I think is right and hopefully, the universe will pay me back." I think that's what happened, but we broke a lot of rules. It's funny because we broke a lot of rules that now other people are following, you know? So I love that. That's a tremendous compliment.
Listen to hear what's next! Gail also has a special gift for listeners - listen for details.
This episode's FREE downloadable guide
Trade marketing includes everything required to promote your brand. It's your growth engine and the largest item on your P&L. Most trade spending is wasted. Every brand seeks to maximize its promotional ROI. There is a better way to grow sales & profits.
CLICK HERE TO GAIN INSTANT ACCESS TO MY TRADE MARKETING ESSENTIALS Guide
FREE Trade Promotion ROI Calculator:
RetailSolved.com/PromotionROI
Want an unfair competitive advantage?
Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge
Download the show notes here:
RetailSolved.com/session212