212. Uncover strategies for brands to thrive by learning lessons on challenging a giant and becoming a cherished brand. Through trial and error, Gail and her team perfected the recipe, ensuring it met the taste preferences of a wide audience. She emphasizes the importance of storytelling and passion in building brand loyalty and engaging customers. She highlights her decision to launch in Walmart early on and how she carefully managed growth to avoid overwhelming her supply chain including saying no to Costco.

Today's Free Downloadable Guide: Trade Management Essentials To Grow And Scale Your Brand. Trade marketing includes everything required to get your brand in the hands of shoppers. It's your growth engine and the largest item on your P&L. Trade marketing is crucial for brand growth, but 70% of trade spending is wasted or ineffective. Learn the essential strategies and tactics to save money and boost profits.Get instant access on the show webpage: RetailSolved.com/session212