Sign up to save your podcasts
Or
Share 2.13 [SEO] What are the SEO Tests That You Should Be Conducting in 2019?
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
2.13 [SEO] What are the SEO Tests That You Should Be Conducting in 2019?
Marketing Scoop Episode 2.13 is the first episode of 2019, looking at SEO, and specifically SEO testing – looking into what SEO split-testing is, specific examples of what you should be testing and how SEO testing interplays with CRO.
Subscribe to the podcast here:
https://www.semrush.com/podcast/
In this show we have 2 guests joining our regular hosts David & Judith…
Founder and CEO of Distilled, Will Critchlow is an entrepreneur with experience in founding and growing an agency business, marketing and designing conferences, building web apps and running a marketing team. He’s been at the top of the SEO industry for over a decade.
Speaker, Trainer & Director Organic Search at Peak Ace AG, Bastian Grimm is an International SEO consultant. Bastian’s areas of focus include the conception and implementation of SEO strategies, the development and expansion of SEO teams, and the development of international link building strategies and link risk management.
Plus, a special appearance from StrategiQ's Chris Green.
Here's what we chat about in this episode:
2:00 What are some of the top things that an SEO should be testing this year?
4:45 Is Will also looking at what happens after the user arrives on the site?
7:55 Is there any area of SEO that could be tested without thinking about CRO or are the 2 areas too interlinked?
9:00 What are the key metrics that we need to be testing for SEO and which metrics apply to both CRO and SEO testing?
12:00 Is it true that you only focus on ranking as a debug method of testing or is rank tracking still important as a KPI?
13:15 Is it possible just to focus on improving your UX and improve your SEO as a result of it?
16.15 Bastian Grimm’s thoughts on SEO testing and what’s working at the moment
20:40 What are the biggest mistakes that people make when it comes to SEO testing?
22:10 Chris Green’s thoughts on SEO testing and what’s working at the moment
25:05 Chris Green introduces "Spark" - a Meta CMS for SEO Teams, powered by Cloudflare Workers
29:10 Will’s thoughts on what Chris Green shared
31:20 Bastian’s thoughts on what Chris Green shared
33:30 Will’s actionable tip
35:00 Bastian’s actionable tip
36:35 Chris’ actionable tip
38:00 Judith’s final thoughts
View all episodes
By SEMrushMarketing Scoop Episode 2.13 is the first episode of 2019, looking at SEO, and specifically SEO testing – looking into what SEO split-testing is, specific examples of what you should be testing and how SEO testing interplays with CRO.
Subscribe to the podcast here:
https://www.semrush.com/podcast/
In this show we have 2 guests joining our regular hosts David & Judith…
Founder and CEO of Distilled, Will Critchlow is an entrepreneur with experience in founding and growing an agency business, marketing and designing conferences, building web apps and running a marketing team. He’s been at the top of the SEO industry for over a decade.
Speaker, Trainer & Director Organic Search at Peak Ace AG, Bastian Grimm is an International SEO consultant. Bastian’s areas of focus include the conception and implementation of SEO strategies, the development and expansion of SEO teams, and the development of international link building strategies and link risk management.
Plus, a special appearance from StrategiQ's Chris Green.
Here's what we chat about in this episode:
2:00 What are some of the top things that an SEO should be testing this year?
4:45 Is Will also looking at what happens after the user arrives on the site?
7:55 Is there any area of SEO that could be tested without thinking about CRO or are the 2 areas too interlinked?
9:00 What are the key metrics that we need to be testing for SEO and which metrics apply to both CRO and SEO testing?
12:00 Is it true that you only focus on ranking as a debug method of testing or is rank tracking still important as a KPI?
13:15 Is it possible just to focus on improving your UX and improve your SEO as a result of it?
16.15 Bastian Grimm’s thoughts on SEO testing and what’s working at the moment
20:40 What are the biggest mistakes that people make when it comes to SEO testing?
22:10 Chris Green’s thoughts on SEO testing and what’s working at the moment
25:05 Chris Green introduces "Spark" - a Meta CMS for SEO Teams, powered by Cloudflare Workers
29:10 Will’s thoughts on what Chris Green shared
31:20 Bastian’s thoughts on what Chris Green shared
33:30 Will’s actionable tip
35:00 Bastian’s actionable tip
36:35 Chris’ actionable tip
38:00 Judith’s final thoughts