EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they are

214. 200K Followers on Instagram AND TikTok (With just her phone) (Caitanya Tan)


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A lot of us don’t like how we sound. We cringe at our recorded voice. We worry our accent makes us seem less polished, less credible, less worthy of being listened to.

Our guest today, Caitanya Tan - or Cait -  knows that feeling intimately.

As an actress, host, voiceover artist, and content creator with over 200,000 followers on both TikTok AND Instagram, her voice is the tool she’s built her career on… Yet it’s also the thing she’s had to constantly adjust, explain, and defend.

In today’s conversation, we explore what it means to represent your people, why Singaporeans often feel invisible in global media, and how embracing your voice (literally and metaphorically) can become your most powerful creative tool.

 

In this episode, we cover: 

 

(00:00) Introduction

(01:21) Cait’s voice

(02:57) Pressure to sound less Singaporean

(04:45) How Cait learned to speak 

(06:35) Singlish isn’t represented 

(08:16) Cait’s past content 

(10:14) Feeling embarrassed by your accent or voice  

(15:03) Authenticity and using your voice 

(16:29) Cait’s insecurities 

(18:13) Not trying because you’re scared 

(21:43) Assumptions about Cait’s success 

(25:20) Cait’s morning routine 

(27:16) Doing everything with just a phone

(27:58) Singaporean podcasts 

(33:31) Actionable Takeaways 

 

 

Connect with Caitanya Tan

 

Instagram: https://www.instagram.com/caitofalltraits 

TikTok: https://www.tiktok.com/@caitofalltraits 

Website: https://www.caitanyatan.com 

Connect with Cheryl Lau

 

Website: https://cheryllau.com 

YouTube: https://www.youtube.com/@cheryltheory 

Instagram: https://www.instagram.com/cheryltheory

LinkedIn: https://www.linkedin.com/in/cheryllau

ANNOTATIONS - The Newsletter 

 

The edits that got cut from the podcast.

Every interview on EDIT HISTORY runs about 60 minutes. But less than 40 minutes makes it into the final cut. This newsletter is where the rest live.

ANNOTATIONS is where I share the 33% I left behind — and the insights that came after we stopped recording.

Subscribe at: https://cheryllau.com/email 

Contact

 

Please email [email protected] for business inquiries.

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EDIT HISTORY | Successful entrepreneurs & creators revisit, review, and roast the content that got them to where they areBy Cheryl Lau

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