Marketing Scoop Episode 2.14 is a content marketing special – specifically focusing on “Social Media Content that Converts”. We’ll be discussing how to incorporate calls-to-action into social content without being too “salesy”, and what content and calls-to-action work best.

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https://www.semrush.com/podcast/

In this show we have 2 guests joining our regular hosts David & Judith…

A gentleman who helps entrepreneurs to level up their impact & authority confidently using live video – Ian Anderson Gray. Ian’s a Confident Live Marketing consultant and founder of Seriously Social and the Confident Live Marketing Academy.

Also, a lady a regular speaker at social media conferences including The Social Media Summit (Dublin), Big Social (Manchester) and Social Day (London and Birmingham) as well as bringing education and inspiration to business events and annual conferences – Julia Bramble from BrambleBuzz.

Here's what we chat about in this episode:

1:40 How actionable can social media really be?

4:30 What to do if time’s an issue

7:20 How do you measure the ROI of your social media marketing efforts?

9:00 Do you have a strategy when it comes to publishing different types of content on your social media feeds?

10:00 Should Instagram be part of your strategy if you are a B2B business?

13:40 Do we think that most users would be unhappy if they knew that Instagram was owned by Facebook?

15:30 Where does live video fit into the social media product mix?

18:00 Is it important to embrace your own shortcomings on social media?

19:00 What type of content turns people off on social media?

24:00 What apart from personas can be used to deliver a more personalised content experience to your audience?

26:00 How should you leverage live video content after it’s been broadcast?

30:00 Ian’s actionable tip

31:20 Julia’s actionable tip