This week I break down a significant update to Instagram hashtags, sharing how it impacts businesses and content creators. I explore why this change is a timely reminder to prioritise strong marketing foundations and messaging over quick-fix tactics. I then discuss how you can shift your focus from hashtags to creating impactful, audience-centered content while building brand recognition and community.

Whilst you listen, I encourage you to embrace the evolving social media landscape so that your business can thrive in the long term.

In this episode, you’ll learn:

• Why Instagram is removing the ability to follow hashtags and what this means for you
• What opportunities this change will give businesses and content creators
• Practical tips to adapt and connect with your audience authentically 
• The power of marketing foundations like your 1% ideal client, value proposition, and transformation
• Why it’s important to create high-quality, relevant content that resonates deeply with your audience
• What social media tactics you should avoid over-relying on

What were your key takeaways from this week's episode?

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Resources mentioned:

12-Days of Marketing

2025 Marketing Prep Checklist

Get in touch:

Instagram - @thesocialcollective_nz and @coffeesandcontentpod

Website - www.thesocialcollective.co.nz

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