About Erika Blazeviciute Doyle

Erika Blazeviciute Doyle is the founder of Drink Dry, the GCC’s first premium non-alcoholic drinks marketplace. Originally from Lithuania, Erika has made her mark in the UAE’s retail and hospitality sectors, leading the zero-alcohol revolution in the region. With a background in politics, diplomacy, and a personal journey toward sobriety, Erika's entrepreneurial success is fueled by her passion for promoting a healthier lifestyle. Her inspiring journey from solo entrepreneur to leader of a fast-growing startup showcases her dedication to making a positive impact on the community.

About this Episode

In this episode, Erika Doyle joins host Hilmarie Hutchison to discuss her incredible journey from political researcher to the founder of a thriving non-alcoholic beverage company. Erika shares how she transitioned from her career in politics and diplomacy in the UK and Lithuania to becoming a successful entrepreneur in Dubai. She talks about the motivation behind starting Drink Dry, her experiences navigating the challenges of launching a new category in the beverage market, and the importance of having strong female role models.

Erika also touches on the value of building a tribe of supportive women and why giving back to society is at the core of her values. With lessons in resilience, adaptability, and leadership, Erika’s story will inspire aspiring entrepreneurs, especially women, to pursue their dreams, even when the road seems challenging.

Quotes

6:09 - I've always had to believe that I can do anything because I had these incredible examples of women in my life who had done everything they set their eyes to do and I think that really, really, really helped me.

7:34 - The early years in my career really helped me to have the confidence that you know it will all be fine.

7:40 - However difficult things are going to get, however big the problems are going to get, there's always a solution and there's always another day tomorrow.

 15:29 - The phrase “I don't know” is one of the most powerful phrases that we should be using. 

17:37 - Be that person who sorts things out for everyone.

25:31 - I'm a great believer in supporting others and I'm a great believer in asking for help too.

27:45 - Build your tribe of people who will support you in every single way.

33:56 - Trust your gut instinct every single time, even if you don't think that it served you well in that moment in time, but long run it absolutely does.

 Useful Links

Website: https://drinkdrystore.com

Instagram: https://www.instagram.com/erika_drinkdry/

Linkedin: https://www.linkedin.com/in/erika-blazeviciute-doyle/

The Matrix Green Pill Podcast: https://thematrixgreenpill.com/
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