In-person events offer priceless visibility offline. But without a strategic social media runway, many founders lose the chance to translate those moments into online growth and conversions. Your next big event is closer than you think, and how you prepare on social media could make or break its success. In this episode, Emma shares a proven framework to ensure your audience is engaged, your content reaches more people, and your event delivers impact long after the doors close. Emma breaks down the power of a 90-day content plan, why consistency matters more than quick bursts, and how pairing organic posts with paid campaigns can skyrocket reach. She also shares real client examples that prove how showing up intentionally on social media transforms dormant accounts into engagement powerhouses. Don't leave your results to chance. Discover how to prep, engage, and amplify your event for lasting impact.

Listen in as Emma explains:

• The ideal amount of runway to prep event-focused social media marketing

• The role of paid ads in accelerating event momentum

• How to keep engagement and conversions flowing after your event

And so much more!

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