Welcome, entrepreneurs, to another enlightening episode of Step it up Entrepreneur! Listen closely as we unravel the profound connection between storytelling and sales and marketing. Park passionately underscores that, as natural storytellers, humans can think, plan, organize, and act through the medium of fictional storytelling. He emphasizes the three pillars of effective storytelling - being known, likable, and trustworthy - and demonstrates these principles through his book 'Brand Bewitchery' and his own podcast 'Business of Story.'

Get ready for a captivating journey through the art and science of storytelling with the incredible Park Howell. Let's step it up, entrepreneurs!"

Find more about Park at https://businessofstory.com/ or his socials! Instagram, Twitter, Facebook, LinkedIn and Youtube. 

https://instagram.com/businessofstory https://witter.com/businessofstory  https://facebook.com/businessofstory https://linkedin.com/in/parkhowell https://www.youtube.com/@Businessofstory

 

Find Park's books here! https://businessofstory.com/business-story-brand-workbook 

 

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