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Welcome to episode #216 of the How To Sell podcast where we unlock the secret sauce to perfecting your sales enablement strategies. Join your hosts, Luigi Prestinenzi and Dave Fastuca, as they dive deep into the world of sales with industry expert Regan Barker from Grant Thornton.

In this episode, Regan shares her insights on tailoring your sales approach to your business and clients, providing a game-changing perspective on the buying process from the buyer's point of view.

Regan breaks down which meetings to take and which to pass on, all while approaching purchases with a highly customized mindset. She reveals the art of selling services effectively by understanding how solutions impact different stakeholders within a business, emphasizing the importance of involving multiple decision-makers beyond just the CTO and CMO.

In the final segment we discuss common client communication misunderstandings and how to deal with that in the sales process. Regan's advice on leading with insights that resonate with your customers' challenges will revolutionize your sales strategy, shifting the focus from closing deals to nurturing and educating your clients.

Whether you're seeking to improve your sales enablement strategies or interested in the world of sales, be sure to check out this new episode! 

Subscribe, like, and share to stay updated with the latest in the world of sales on the How To Sell podcast. 

Luigi Prestinenzi - https://shorturl.at/diwy9

Dave Fastuca -  https://shorturl.at/ctvLY

Regan Barker - https://www.linkedin.com/in/reganbarker/

**About This Podcast**
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.

• (00:00) - Preview and Introduction