Lauren Perkins has entrepreneurship in her DNA. An expert at scale, she started and helmed multiple companies before pivoting to corporate innovation and venture building. As a General Assembly founding instructor, Columbia University entrepreneur in residence, Microsoft for Startups managing director, and the author of The Community Manager's Playbook, she has helped thousands of startups and corporate innovators succeed. Her signature approach, Think Like a Brand. Act Like a Startup. ™, shows you how to integrate the best practices of brands and startups to build resilient ventures and accelerate growth.

In this episode, Jason and Lauren discuss:

• The importance of achieving product-market fit for startups
• 
  
• Leveraging constraints as a superpower in entrepreneurship
• 
  
• Balancing stability and agility in personal life and business
• 
  
• The role of conscious leadership in bringing stability to teams and communities
• 
  
• The significance of rest, recovery, and resilience for entrepreneurs

 Key Takeaways: 

• Thriving as an entrepreneur requires a repeatable core offering and customer base, even for startups generating significant revenue.
• 
  
• Startups can harness constraints as a superpower by focusing on the core business that generates the most impact and revenue.
• 
  
• Achieving sustainable entrepreneurial success requires a clear understanding of product-market fit, product-market-channel fit, and the ability to reduce ambiguity within the organization.
• 
  
• Creating a balance between stability and agility is crucial not just in organizations and businesses, but also in personal life, emphasizing the need for intentional growth and adequate rest and recovery.
• 
  
• Rest, recovery, and resilience are essential for entrepreneurs and innovators to prevent burnout and maintain mental health.

“I'm really passionate about helping and supporting other entrepreneurs and innovators to build and scale and get their ideas out there in the world, but also to build amazing cultures and ecosystems. ”

 - Lauren Perkins

Connect with Lauren Perkins:

Website: https://laurenperkins.io/ 

LinkedIn: https://www.linkedin.com/in/laurenperkinscmo/ 

Connect with Steve and Jason:

LinkedIn: Jason or Steve

Website: Rewire, Inc.: Transformed Thinking 

Email: [email protected]

 Show notes by: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.