Marketing Scoop Episode 2.18 is a Content themed episode - specifically focusing on Influencer Marketing on Instagram

We've heard a lot of chat recently about the necessity to disclose native advertising on Instagram but what advertising strategies on Instagram are working best now and how do you go about building relationships with influencers on Instagram? And is Instagram the best social platform for most businesses to be on nowadays?

Joining us are 2 great guests...

• Leah Buckingham-Warner from Butterfly Marketing Consultancy
• Laurie Wang from LaurieWang.com

Here's what we talk about:

1:20 How would Leah summarise the state of influencer marketing today?

4:00 What are some of the common mistakes that Laurie sees with influencer marketing?

6:27 What are some of the common mistakes that Leah is seeing with influencer marketing?

7:40 Should a brand allow an influencer to create content all by themselves?

9:00 How do you find the right influencers for your brand?

10:18 How do you define a micro-influencer?

11:30 What are the metrics that a brand should use to measure whether their influencer marketing campaign was a success?

13:00 What other tools can be used to measure the success of influencer campaigns?

15:00 Is influencer marketing right for all industries?

16:30 How can a brand persuade an influencer to work with them if they have multiple offers?

17:40 Should you be trying to work with as many influencers as possible?

18:35 How do I make sure as a brand that I am targeting the right influencers, and not 'fake' influencers?

20:25 What are Laurie's thoughts on how influencer marketing will evolve over the next year or so? Will it become more regulated?

22:30 What does a business need to do to attract an influencer to them?

25:20 What is Laurie's actionable tip for today's episode?

26:30 David's actionable tip

27:00 Judith's actionable tip

29: 00 What is Leah’s actionable tip for today's episode?

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