In this episode, Stephanie Polcyn interviews marketing strategist Michaela Taylor. They discuss various marketing gaps and challenges that businesses face, including standing out from the crowd, creating a clear and concise message, and having a solid marketing plan. They emphasize the importance of understanding your ideal client and speaking their language, as well as the need to focus on quality over quantity when it comes to followers and engagement. Michaela also offers tips for effective marketing, such as talking to your ideal clients, identifying what makes you stand out, and having a well-planned strategy

I'm a wife and mom of two kids and my why is because I want to create something that I enjoy doing that's for me that will continue to be there even after my kids are out of the house.

I'm a marketing coach who helps businesses create a custom marketing plan that's easy and takes out the frustration, find the gaps in their marketing and fill those gaps as well as upgrading their messaging so that it resonates and converts their audience into paying clients."