Amplify Your Business with Stephanie Polcyn

Amplify Your Business with Stephanie Polcyn

By Stephanie Polcyn | Business Growth Strategist for Female Health & Wellness ProsBusinessEntrepreneurship
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Amplify Your Business with Stephanie Polcyn episodes

  • 243 | Entrepreneurs Can’t Afford to Ignore Their Health

    Join the Rise & Thrive Moms Community!

    In this episode of Amplifying Your Business, we dive into a topic many entrepreneurs overlook: the crucial connection between health and business success. Our guest, health coach Janae Kellogg, explains why neglecting your physical and mental well-being can hold your business back and shares actionable strategies to prioritize your health without feeling overwhelmed.

    Key Takeaways:

    • Health is Key to Productivity: Skipping meals, missing workouts, or putting your health on the back burner directly affects how you show up in your business. If you’re running on empty, you won’t have the energy or clarity to lead your business to success.
    • Shifting the Mindset: To make health a priority, it’s all about mindset. Viewing self-care as essential to business success—not as a luxury—can help you feel empowered rather than selfish for taking time for yourself.
    • Practical Tips for Busy Entrepreneurs: Janae offers simple yet effective strategies, like scheduling meals and workouts just like you would a business meeting, and setting reminders to eat throughout the day.
    • Brain Health is Business Health: It’s not just about physical fitness—how you nourish your body also affects your brain’s ability to focus, be creative, and solve problems efficiently.
    • Small Steps to Big Changes: You don’t need to overhaul your life overnight. Start small with consistent meal times, short daily walks, or a few weekly workouts, and build from there.

      • Quote of the Episode:

      "Your business can only be as healthy as you are. If you’re running on fumes, there’s no business success to build from."

      Connect with Janae:

      • Facebook: Janae Kellogg (Two L’s, Two G’s)
      • Instagram: @fitgurugal


        • 22 min
      • 242 | How to Build a Thriving Fitness Business in a Saturated Market

        In this episode of Amplifying Your Business, we dive into the world of fitness coaching and entrepreneurship with the incredible Janae Kellogg, an experienced online health and fitness coach with over 13 years in the fitness industry. Janae shares her journey from in-person personal training to building a successful online coaching business, and how she has thrived in an industry often seen as "saturated."

        Janae talks about her struggles with body image and food and how those challenges turned into her greatest strengths as a coach. She emphasizes the importance of authenticity, connection, and serving clients in ways that go beyond the workout.

        We also explore the pivotal moment when Janae transitioned from brick-and-mortar fitness training to the virtual world, the lessons she learned along the way, and how she continues to stand out in the competitive fitness coaching industry.

        Key Takeaways:

        • Turning Struggles into Strengths: Janae discusses how her personal struggles with body image and food have shaped her coaching philosophy and allowed her to connect deeply with her clients.
        • The Online Pivot: Learn how Janae transitioned from in-person training to online coaching and why it was the perfect move for her business.
        • The Power of Authenticity: In a crowded market, Janae shares how being authentic and connecting with clients on a personal level has been her key to success.
        • Balancing Health and Business: Hear about the intersection between health and entrepreneurship and why taking care of your well-being is critical to building a successful business.
        • Standing Out in a Saturated Market: Janae reveals her top tips for standing out in a competitive industry and why building relationships is at the heart of her coaching success.


          • About Janae Kellogg:

          Janae is a seasoned health and fitness coach who has transitioned from in-person personal training to a thriving online coaching business. With over 13 years of experience, Janae is passionate about helping people overcome their struggles with food and body image while maintaining a healthy, sustainable lifestyle. You can follow Janae on Instagram at @fitgurugal or connect with her on Facebook at Janae Kellogg.


          Don’t Miss Part 2: Be sure to tune in next time when Janae returns to discuss the critical connection between health and business success and how maintaining a strong, healthy lifestyle can impact your entrepreneurial journey.

          28 min
        • 241 | Aligning Business and Branding: Tips for Authentic Growth

          In this episode of Amplify Your Business, I am joined by Charissa Higgins and McKenna Dodge from Unbound Branding Agency. The discussion centers on building authentic personal brands for women entrepreneurs. Charissa and McKenna emphasize the importance of deeply rooted branding, alignment with personal values, and finding one's true voice in business. They share their methodology which includes understanding one's story, clearing away external noise to find true alignment, and effectively turning up the microphone to be heard by the right audience. The conversation also highlights common branding mistakes and offers practical advice on how to avoid them. Tune in to learn how to create a brand that truly represents who you are and the impact you aim to deliver.


          Connect with both Charissa and McKenna below:

          You can join our free Facebook community for weekly trainings, monthly workshops, and guest expert speakers at: https://www.facebook.com/groups/unboundbrandingagency

          Connect with McKenna: https://www.facebook.com/highticketcoachmckenna

          Connect with Charissa: https://www.facebook.com/charissa.a.clarke


          1 hr 7 min
        • 240 | How Your Health Impacts Your Business: Insights from Dr. Amanda Atkins


          In this enlightening episode of "Amplifying Your Business," I sit down with Dr. Amanda Atkins, a board-certified Lifestyle Medicine physician, health coach, and inspiring speaker. Dr. Atkins shares her incredible journey from an overweight teen struggling with health issues to a passionate advocate for lifestyle medicine, transforming lives and businesses alike.

          We dive deep into how the six pillars of lifestyle medicine—nutrition, exercise, stress management, sleep, social connections, and avoiding risky substances—can dramatically impact your business success. Dr. Atkins explains why health is the foundation for achieving business goals and provides practical tips to improve your well-being and, in turn, your business outcomes. Whether you're dealing with stress, struggling with sleep, or looking to optimize your health for better productivity, this episode is packed with actionable insights.

          Key Takeaways:

          • Dr. Amanda's personal journey from unhealthy habits to a thriving lifestyle medicine practice.
          • The six pillars of health and how they directly affect your business performance.
          • The importance of managing stress, getting quality sleep, and maintaining social connections.
          • Practical tips for integrating lifestyle medicine into your daily routine.
          • The link between physical health and business success, particularly for female entrepreneurs.

            • Connect with Dr. Amanda Atkins:

            • Website: dramandamd.com
            • Instagram: @drlifestylemd
            • Facebook: Amanda Atkins, MD


              • 27 min
            • 239 | Mom, Business Owner, Author, Inventor: Sandy Bastien's Story About Creating Solutions


              Welcome to another episode of Amplifying Your Business! Today, I am thrilled to introduce you to a powerhouse guest, Sandy Bastien. Sandy is a remarkable mompreneur who turned her challenges into innovative solutions. In this episode, Sandy shares her journey from being a mom of five to inventing a baby bottle that solves a common problem many parents face.


              • Introduction to Sandy Bastion: Sandy opens up about her life as a mother of five and a business owner. She proudly identifies as a mompreneur, focusing on her baby product company.


                • The Inspiration Behind BabaLid: Sandy explains how her frustration with losing baby bottle lids led to the creation of the BabaLid baby bottle, a product designed to keep the lid attached to the bottle.


                  • The Journey to Invention: Learn about Sandy’s decade-long journey from the initial idea in 2014 to the product launch in 2020, including the challenges and triumphs she faced along the way.


                    • Balancing Motherhood and Entrepreneurship: Sandy shares how her children inspired her business ideas and how she managed to balance being a mom and a business owner.


                      • Impact on Her Children: Discover how Sandy's entrepreneurial journey has influenced her children, making them more engaged and interested in business and creativity.


                        • Writing Children’s Books: Sandy talks about her children's books inspired by her kids, including "Is It Saturday Yet?" and "Mommy's Invention Adventure: The Messy Spill."


                          • Advice for Aspiring Entrepreneurs: Sandy provides valuable insights and tips for moms and entrepreneurs looking to turn their ideas into reality.


                            • Ways to connect with Sandy:

                            • Website:
                            • Instagram:
                              • Sandy's Children’s Books:

                                • Is It Saturday Yet?

                                Mommy's Invention Adventure: The Messy Spill

                                29 min
                              • 238 | Overcoming Imposter Syndrome: Strategies for Business Success and Mindset Mastery with Regan

                                Catch Part 2 Here!


                                Episode Overview:

                                Welcome back to another episode. I'm thrilled to have Regan as our guest today. This episode is a part of an exciting new series that combines actionable steps and deep insights into business strategy, mindset, and identity. Regan, an identity and mindset coach, shares her expertise on navigating the complex challenges of the entrepreneurial journey, particularly focusing on the often-overlooked aspects of identity and mindset.

                                In This Episode, We Discuss:

                                1. The Importance of Actionable Steps:

                                  • Regan and I discuss the importance of having a clear, actionable plan in business, breaking down strategies into manageable steps. We emphasize the value of moving beyond theoretical knowledge to practical application.

                                  • Identity and Mindset in Business:

                                    • Regan delves into her work as an identity and mindset coach, explaining how our perceptions of ourselves can impact our business success. She highlights common challenges like imposter syndrome, self-doubt, and the tendency to enter "robot mode" in the business world.

                                    • Comparison and Imposter Syndrome:

                                      • We explore how comparison often leads to imposter syndrome, particularly among female entrepreneurs. Regan offers strategies for recognizing and combating these negative thought patterns, helping listeners develop a stronger, more resilient mindset.

                                      • The Myth of the Missing Piece:

                                        • Regan dispels the myth that there's a "missing piece" in business strategies that will magically lead to success. Instead, she advocates for a more holistic approach, focusing on congruence between personal identity and business practices.

                                        • Practical Tools and Tips:

                                          • Regan shares practical tools for creating space to process emotions, distancing oneself from negative thoughts, and reinforcing a positive identity. These techniques are essential for maintaining momentum and navigating the ups and downs of entrepreneurship.

                                            • Key Takeaways:

                                            • Self-Trust and Intuition: The importance of balancing external advice with internal guidance.
                                            • Embracing the 'Unsexy' Work: The need to engage with the less glamorous aspects of business and personal growth.
                                            • Celebrating Small Wins: Recognizing and appreciating your achievements, no matter the scale.

                                              • Connect with Regan:

                                              Freebie:
                                              Instagram:
                                              Work w/ Regan:

                                              30 min
                                            • 237 | Do it all Mini Series- Day 2

                                              In this episode, I am sharing the tip of communication! The more you communicate, the more you can do! I expand on yesterday, continue into today, and share what day 3 is going to be!

                                              7 min
                                            • 236 | Do it all mini series- Day 1

                                              This is day 1 of the miniseries I am doing called DO It All. in this series, I will give actionable steps that you can take to do all the things you have going like business, mom life, and the house without losing it all. Today's topic is time blocking!!


                                              get your time blocking sheet here!

                                              13 min
                                            • 235 | The Key to Luxury Brand's Marketing Sucess: Craft a Story

                                              Ready to elevate your marketing game? Book your free call today, and let's create a strategy that truly amplifies your business!

                                              Today, I want to dive into a fascinating insight I came across, which I think is crucial for anyone involved in business marketing, especially those targeting luxury brands and lifestyle sectors.

                                              Key Points from This Episode:

                                              1. The Power of Story in Marketing:

                                                • I was reminded of a key strategy used by big luxury brands like Apple, Mercedes, and Tiffany's. They aren't just selling products; they're selling a story, an emotion, a lifestyle. For example, Apple sells not just phones but the latest technology and a sleek, stylish experience. Tiffany's isn't just about jewelry; it's about the dream of a perfect engagement and a luxurious life.

                                                • Understanding the Emotional Connection:

                                                  • These brands masterfully create an emotional connection with their audience. A Ford truck, for instance, isn't just a vehicle; it's a symbol of ruggedness and reliability that resonates with a country lifestyle. This storytelling aspect is crucial for making customers feel a part of something bigger.

                                                  • Applying These Strategies to Your Business:

                                                    • In your marketing, especially if you're in a similar luxury or lifestyle space, focus on the after-effect of your product or service. Ask yourself: What transformation does your customer experience? What lifestyle do they aspire to that you can help them achieve?

                                                    • Creating a Magnetic Marketing Strategy:

                                                      • It’s about more than just listing features or benefits. It’s about crafting a narrative that resonates with your audience's desires and aspirations. Look at the big players in your industry and analyze how they use storytelling to captivate their audience. Then, think about how you can emulate this in your own unique way.

                                                      • Personal Consultation Offer:

                                                        • If you're struggling with this, let's chat! Book a free call with me, and we'll spend an hour figuring out how you can integrate these storytelling elements into your business marketing. This is a great opportunity to make your marketing stand out and become a client magnet.

                                                          • Conclusion:

                                                          Luxury brands excel in selling more than just products—they sell a lifestyle and an emotional connection. As business owners and marketers, we need to adopt a similar approach, focusing on the story and the transformative experience our products or services offer. Let's start crafting narratives that captivate and inspire, turning our audience into loyal, enthusiastic customers.


                                                          7 min
                                                        • 234 | Unlocking Media Potential in Your Business: Reaching Business Goals with Gresham Harkless

                                                          Get your Business Featured!

                                                          In this episode of Amplifying Your Business, I had the pleasure of chatting with media expert Gresham Harkless, owner of Blue 16 Media. We dove deep into the critical role of media in achieving business goals, and Gresham shared his journey of launching and growing a media company. Here are some key takeaways from our conversation:

                                                          Episode Highlights:

                                                          1. The Value of External Perspectives:

                                                            • Sometimes, as business owners, we get too close to our projects. Gresham emphasizes the importance of having an external perspective to provide valuable insights and guide our media strategies.
                                                            • It's not a weakness to delegate; it's a sign of strength and intelligence to leverage expertise in areas where we might lack.

                                                            • Defining Goals and Target Audiences:

                                                              • Gresham highlights the need to clearly define business goals and understand our target audience to effectively tailor media efforts.
                                                              • Knowing who we are speaking to and where they are in their journey is crucial for creating impactful media content.

                                                              • Building a Strong Online Presence:

                                                                • Creating a well-designed website and optimizing it for search engines (SEO) is essential for a robust online presence.
                                                                • Blue 16 Media specializes in web design, SEO services, and more, helping businesses enhance their digital marketing efforts.

                                                                  • Actionable Takeaways:

                                                                  • Tap into Childhood Passions:
                                                                  • Effective Resource Management:
                                                                  • SEO and Website Design:

                                                                    • Connect with Gresham:

                                                                    • Visit imgresh.com for links to Blue 16 Media and the podcast.
                                                                    • Explore the array of services offered, from web design to SEO, and discover how Gresham can support your business goals.


                                                                      • 34 min

                                                                    About Amplify Your Business with Stephanie Polcyn

                                                                    From the publisher's feed

                                                                    Welcome to Amplifying Your Business with Stephanie, the go-to podcast for Female Health, Wellness, and Fitness Professionals ready to take their business to the next level and grow with intention and…