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In this episode, Stephanie Polcyn interviews marketing strategist Michaela Taylor. They discuss various marketing gaps and challenges that businesses face, including standing out from the crowd, creating a clear and concise message, and having a solid marketing plan. They emphasize the importance of understanding your ideal client and speaking their language, as well as the need to focus on quality over quantity when it comes to followers and engagement. Michaela also offers tips for effective marketing, such as talking to your ideal clients, identifying what makes you stand out, and having a well-planned strategy
Learn more about Michaela:
I'm a wife and mom of two kids and my why is because I want to create something that I enjoy doing that's for me that will continue to be there even after my kids are out of the house.
I'm a marketing coach who helps businesses create a custom marketing plan that's easy and takes out the frustration, find the gaps in their marketing and fill those gaps as well as upgrading their messaging so that it resonates and converts their audience into paying clients."
Connect with her on Instagram
Standing out from the crowd is a common challenge in marketing. Find your unique selling point or offer that grabs attention.
Having a clear and concise message is crucial. Use the exact wording that your ideal clients use to resonate with them.
Focus on quality over quantity when it comes to followers and engagement. It's better to have a smaller number of ideal clients who are engaged and ready to buy.
Talk to your ideal clients to gain insights and clarity. Use their feedback to improve your marketing.
Create a well-planned marketing strategy that includes platforms, posting schedules, and a variety of offers to attract and convert your ideal clients.