Today. I am walking you through why every business needs (not just wants) a podcast. Every business needs a podcast to establish expertise, showcase content, and be searchable. Podcasting gives businesses credibility and clout, and allows content to continue growing and reaching new audiences. It provides a platform for long-form conversations and eliminates the need for repetitive explanations. People are searching for educational content on podcasts, and businesses should take advantage of this growing network. By having a podcast, businesses can be searchable on multiple platforms and reach a wider audience.