The Engage For Good Podcast with Alli Murphy

219: How This Chain of Garden Centers Raises Six-Figures with Cause Marketing

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Today on Cause Talk Radio, Megan and Joe talk to A. J. Petitti, President of Petitti's Garden Centers, a 8-store chain based in Ohio, about their partnership and support for Cleveland Clinic's Children's Hospital.

The program has consistently raised over $100,000 thanks to an enthusiastic fundraiser at Petitti's stores and matching gift support from Scotts Miracle-Gro.

On the show, Megan, A. J., and Joe discuss:

  • How Petitti's got involved with Cleveland Clinic.
  • The challenges of launching their first cause marketing fundraiser and growing it from a modest start of $8,000.
  • How Petitti's measures the impact of their cause marketing, both for the hospital and their business.
  • How Petitti's got Scotts Miracle-Gro involved in the fundraiser as a matching gift partner, which doubled the campaign's success!
  • How employees have responded to the program.
  • How the hospital works with Petitti's to educate employees and show the impact of their hard work.
  • The two other fundraisers Petitti's hosts during the year.
  • A. J.'s advice to other businesses that want to help their favorite causes.
  • How Petitti's tracks donations at the register.

    • Links & Notes

    • Petitti's Garden Centers
    • 108: How a Hospital Grew Its Cause Marketing from Zero to $750,000
    • 10 Best Cause Marketing Promotions of 2015 (SLIDESHARE)
      • ...more
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