Ever look at your brand and wonder if it still feels like you? Or maybe you’re just starting out and feeling overwhelmed about what a "brand" even really means?

In today’s episode of the Dietitian Success Podcast, I’m pulling back the curtain on the branding journey behind Dietitian Success Center - the good, the bad, and the (according to my dad) ugly. We’re talking about what branding actually is (spoiler: it’s more than colors and logos), how to know when it’s time for a refresh, and the exact steps to evolve your brand without getting stuck in shiny object syndrome.

Whether you’re building a business from scratch or feeling like your brand needs to grow with you, this episode has realistic, action-focused advice to help you move forward.

Inside the episode, we'll talk about:

1. The difference between tangible and intangible brand elements
2. How DSC’s brand has evolved over the years (and why)
3. When to invest in professional support vs. DIY it yourself
4. Why branding won’t solve a sales or marketing problem
5. The exact steps to create a brand you feel proud of

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Transcript Summary:

[00:00:00] Welcome & Community Updates

[00:04:00] Why We’re Talking About Branding

[00:06:00] Defining Branding: Tangible vs. Intangible

[00:08:00] The Early Days: DIY Branding Mistakes and Lessons

[00:12:00] Evolving the Brand: When and Why We Changed

[00:20:00] How to Know If It’s Time for a Brand Refresh

[00:28:00] DIY vs. Professional Support: When to Hire Help

[00:34:00] How to Start a Brand (or Refresh One) Step-by-Step

• Step 1: Get clear on your target audience
• Step 2: Define 3–5 brand adjectives
• Step 3: Look externally for inspiration (Pinterest, Instagram)
• Step 4: Build it yourself or hire support

[00:42:00] Final Thoughts on Branding & Growth