The Dietitian Success Podcast | Business & Marketing for Dietitians

In this episode, we talk about specific counseling and coaching strategies you can use when asked about Ozempic(R). Including, question prompts and scripts! 

Links: 

• Join us for the free Dietitian as Coach webinar on Sept 18th 2024
• Learn more about DSC's Nutrition Counseling & Coaching Certificate program 
• Join the waitlist here (make sure and read through the sales page above first)
• Read our blog post, Diabetes Drug Ozempic Trending for Weight Loss 
• Access the letter template to get your employer to pay for the program here 

In this episode of The Dietitian Success Podcast, I talk about 5 mistakes I've made in my business(es) and consistent themes I see in a lot of other RD businesses. Plus, solutions for how to address them. 

Links: 

• If you're interested in working with me 1:1 for business strategy, click here 

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk, RD, MPH, MBA talks about how she grows her DSC email list by >100 new subscribers each month using relatively passive tactics. 

This episode covers: 

• What to do if your email list isn't growing (and why your email list isn't growing) 
• What to do if you don't have an email list set up
• How to choose a lead magnet topic that is compelling enough to get people to want to download 
• How to drive organic traffic to your lead magnet 
• An unexpected hack for generating lead magnet ideas 

Links: 

• Check out our lead magnets here
• Learn more about the DSC Nutrition Counseling & Coaching Certificate of Completion here (and join the waitlist) 
• Access the letter template to request financial sponsorship from your employer for professional development here 

In this episode of The Dietitian Success Podcast, I walk through my experience pursuing a Level 1 International Coaching Federation Coaching Certification. I discuss: 

• How coaching and dietetics can work together in practice 
• Why I believe that the art of asking effective questions could revolutionize how dietitians practice 
• What coaching is and is not, and how principles can be weaved into 1:1 sessions with clients 
• The importance of continuously expanding your own expertise and knowledge  
• How we're incorporating principles of coaching into dietetics training and education through Dietitian Success Center 

Links: 

• Check out the Dietitian Success Center membership here
• Join the waitlist for the DSC Nutrition Counseling & Coaching Certificate of Completion
• Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd 
• Check out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk, RD, MPH, MBA chats about the 3 non-negotiables to hit your next business revenue goal. 

She talks about: 

• What is required to transform in your business 
• Why the current version of you needs to change in order to enter the next level of growth (and how to do that)
• 3 consistent themes that have been evident every time Dietitian Success Center has levelled up 
• The calculation that you're likely not doing to see if your revenue goal is actually attainable with your current offer 

Links: 

• Check out the Dietitian Success Center membership here
• Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd 
• Check out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk, RD, MPH, MBA sits down with Heather Bray, RD from Behind The Plate Nutrition. 

Krista and Heather chat about: 

• Getting a job and starting a practice in a new city with no connections 
• How to put yourself out there to get your first client, and how long it took her to get her first client
• Heather's biggest client referral sources 
• Developing your packages over time to fit your ideal client profile
• How to navigate when clients come to you for issues outside of intuitive eating (ex. weight loss), but you are an intuitive eating RD 

Links: 

• Check out the Dietitian Success Center membership here
• Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd 
• Check out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook
• Follow Heather on Instagram 
• Check out Heather's Business - Behind The Plate 

If you relate to the following, this episode is for you: 

• You’ve made at least $5K in business revenue in the last year. 
• You’ve started to build an audience (it doesn’t have to be a big audience), but you are regularly creating content, either social media, email marketing or blog content, but consistency has been a bit of a struggle.  
• You’re really unsure of where you should be focusing your time and effort when it comes to marketing in order to see the best results. You’re worried about starting with blogging or podcasting and getting burnt out and not being able to stay consistent with it.  
• Perhaps you’ve started an email list but you don’t really know what to send on a regular basis or how to sell to your email list, and you’re really worried about people getting annoyed and unsubscribing.
• You’ve been working with a lot of clients on a one-off basis and you’re wondering what the next best step is to create a more strategic offer to work with clients longer-term and generate more business revenue. 
• You’re looking for an expert to audit your business and identify gaps and opportunities to level up your online presence and bring in more customer leads. 
• You want a clear and strategic marketing plan that is aligned with what you actually ‘want’ to do (ie. if Instagram makes you feel yucky, it’s not part of the plan!).
• You have a big vision for your business that makes you feel super excited but you’re not totally clear on how to get there, and you're feeling a lot of imposter syndrome trying to get to the next level. 

Links: 

• Read more about 1:1 Dietitian Business Coaching / Consulting here (includes full outline of services, pricing, FAQ and link for the application) 
• Shoot me an email if you have more questions [email protected]

In this episode of The Dietitian Success Podcast, Krista sits down with Shayah from Virtuwell Balance to talk about websites! Together they cover: 

• Running an online business from anywhere in the world
• Why having a website is more important than ever (and what a website delivers that social media does not) 
• Which website platform should you use? 
• Is one platform better than the other for SEO? 
• Can you monetize a blog created through a platform like Wix or Squarespace?
• How video on your website can be the secret sauce to helping prospective clients get to know you and what you have to offer 
• One essential element that you might be missing from your discovery call process
• Embedding your EMR platform within your website 
• Whether you should use a booking platform or a Contact form

Links: 

• The Mindful Marketer is a weekly resource giving actionable advice for Dietitians to market their practice in a mindful and genuine yet effective way! www.virtuwellbalance.com/mindful-marketer 
• Check out Shayah at Virtuwell Balance (Dietitian Success Podcast listeners can get 10% off their services with Virtuwell Balance, just indicate that you found out about Shayah through this podcast when you book a discovery call with her) 
• Check out the Dietitian Success Center membership here
• Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd 
• Check out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk chats through 15 entrepreneurial ideas for dietitian side hustles that can help you bring in some extra money each month. Regardless of whether you are working 9-5 and looking to make money on the side, or you're a business owner looking to add an additional income stream, this episode is for you. 

Links

• Check out the Dietitian Success Center membership here
• Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd 
• Check out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk talks about 5 tips for navigating the fear that prevents us from putting our content out there into the world. Whether it be a blog post, social media post, podcast episode or online course, fear of the unknown (and whether you will be critiqued or questioned) is completely normal. She discusses the mindset shifts that have helped her push past the fear and press "publish" on countless blog posts, social media posts and 177 podcast episodes! 

Links

• Check out the Dietitian Success Center membership here
• Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd 
• Check out our Freebies here - PES Statement Cheat Sheet, Client Resource Kit & Business Planning Workbook