The Dietitian Success Podcast | Business & Marketing for Dietitians

Building a business is one thing—doing it while navigating pregnancy and motherhood is another. In this episode of The Dietitian Success Podcast, I sit down with dietitian and entrepreneur Olivia Cupido to chat about the realities of growing a business while raising a family.

Olivia shares:

1. How she started and scaled her private practice (and why she ditched one-off sessions for packages)
2. The unexpected challenges of working through pregnancy—and the moment she realized she had to slow down
3. How she structured her maternity leave and came back stronger than ever
4. The biggest mindset shift she had to make when balancing motherhood and entrepreneurship
5. Why setting work-life boundaries has been a game-changer for her business and family

If you're an entrepreneur (or future entrepreneur!) wondering how to juggle business and motherhood—or just want a candid, inspiring conversation—this episode is a must-listen!

Links:

1. Join our FREE dietitian community here
2. Check out Olivia's Website 
3. Follow Olivia on Instagram

Transcript Summary:

[00:00:00] Introduction

[00:01:00] Olivia’s Background & Dietitian Journey

[00:04:00] Starting a Private Practice

[00:07:00] Early Days of Business Growth

[00:09:00] Structuring Offers & Pricing Changes

[00:12:00] Marketing & Client Referrals

[00:17:00] Motherhood & Business Changes

[00:22:00] Navigating Identity Shifts as a Mom & Entrepreneur

[00:27:00] Setting Boundaries with Clients

[00:29:00] Pregnancy with Second Child & Business Adjustments

[00:36:00] Biggest Challenge of Motherhood & Business

What happens when a dietitian goes viral? In this episode of The Dietitian Success Podcast, I sit down with Dietitian Gabrielle Palmeri, who skyrocketed from 8K to over 100K followers after a viral TikTok moment. But with virality comes both opportunity and challenges—including handling online negativity, maintaining consistency, and turning social media growth into a sustainable business.

Gabrielle shares:

• The behind-the-scenes of her viral video (and why she almost didn’t post it)
• How she navigates negative comments and misinformation in the nutrition space
• Why consistency and volume were key to her social media success
• What content works best for growing an audience on Instagram & TikTok
• How she set up her business to turn posts into real income

If you’ve ever wondered what it’s like to go viral as a dietitian—and how to handle the attention (both good and bad)—this episode is a must-listen!

Links: 

• Join the FREE dietitian community here
• Follow Gabrielle on Instagram 
• Follow Gabrielle on TikTok
• Subscribe to Gabrielle's YouTube channel

In this episode of the Dietitian Success Podcast, Krista sits down with Teresa Maiorano, RD, fertility nutritionist and founder of Live and Love Nutrition. Teresa shares her inspiring journey from starting a private practice in a new and emerging area of dietetics to building strong referral networks and self-publishing her own cookbook. This episode is packed with actionable insights and inspiration!

What We Talk About:

• Teresa’s path from industry work to private practice in fertility nutrition.
• How she self-published her cookbook, Boost Your Fertility, including actionable steps and tips for how you can do this yourself.
• Building and nurturing referral relationships with fertility clinics to drive business growth.
• The power of persistence and networking in business success.
• Practical strategies for dietitians to carve a niche in emerging areas of practice.
• Teresa’s research journey to become a subject matter expert in fertility nutrition.
• The impact of nutrition on fertility outcomes and client success stories.

Links:

• Visit Teresa’s website: Live and Love Nutrition
• Follow Teresa on Instagram: @liveinlovenutrition.fertility
• Join our FREE dietitian community

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk sits down with Dana J. Fryer, a dietitian who has masterfully built a career balancing clinical work, RD exam tutoring, and private practice. Dana shares her journey from navigating job loss during the pandemic to creating a thriving business that meets the diverse needs of her clients and students. We discuss how she’s structured her business, split her marketing channels, and grown her offerings into scalable and sustainable models.

Key Takeaways:

• Turning challenges into opportunities: How Dana pivoted during the pandemic to create her business.
• The evolution of her RD exam tutoring from 1:1 sessions to a robust program with group classes and recorded content.
• Balancing multiple streams of work: Dana’s strategy for managing clinical work, private practice, and tutoring.
• Why splitting marketing channels for distinct audiences can clarify messaging and enhance engagement.
• The power of small, engaged audiences for business success.

Whether you're a dietitian, entrepreneur, or simply looking for inspiration on juggling multiple passions, this episode is packed with insights and actionable advice.

Links: 

• Website: danajfnutrition.com
• Instagram: @danajfnutrition (personal/private practice) and @dieteticswithdana (tutoring).
• Podcast: Dietetics with Dana Podcast
• Join our FREE dietitian community

In this casual and reflective episode of the Dietitian Success Podcast, Krista Kolodziejzyk shares an exciting update on what’s happening at Dietitian Success Center (DSC). She dives into the deep work behind DSC’s transformation, including a new platform launch, revamped business curriculum, and innovative resources for dietitian entrepreneurs. Krista also introduces The Business Project Lab and the PLATE Framework—a practical approach to help dietitians turn their business dreams into reality.

Tune in to learn about:

• The exciting updates coming to DSC in 2025.
• Strategies for managing big projects and staying aligned with your vision.
• How the new curriculum integrates AI tools to streamline business processes.
• The PLATE Framework for planning, prioritizing, and achieving your goals.
• Krista’s approach to creating a comprehensive business book and curriculum.
• What makes DSC’s resources adaptable for both new and seasoned dietitian entrepreneurs.

Join our FREE dietitian community

In this episode of the Dietitian Success Podcast, I chat with Nicole Mott, a dietitian from Australia who specializes in celiac disease. Nicole shares her inspiring journey from her early interest in nutrition to finding her niche in supporting clients with celiac disease. She discusses her challenges starting out as a nutritionist, her decision to pursue a master's degree during the COVID-19 lockdown, and the pivotal moment that led her to focus on celiac care.

Key Highlights:

• Nicole's path from general nutrition to niching in celiac disease, inspired by personal connections and observed gaps in care.
• Her innovative business model, including a weekly membership plan tailored to meet her clients' needs.
• The power of community: how Nicole leverages the platform Skool to create a vibrant, engaged community of nearly 700 members.
• The importance of niching for building trust, attracting the right clients, and securing brand partnerships.
• Building partnerships with gluten-free cafes and restaurants to provide expert guidance and support.
• Nicole's advice on overcoming the fear of niching, testing new strategies, and building meaningful connections in the industry.

Nicole also shares tips on using creative approaches to engage with clients, manage communities effectively, and expand reach in innovative ways.

Links: 

• If you're interested in launching your Skool community and growing it effectively, use this link to receive free mentoring from Nicole! She’ll guide you in setting up your Skool community for maximum engagement and show you how to start selling more effectively. Once you’ve created your community using the link provided, just email Nicole at [email protected] for mentoring.
• Follow Nicole on Instagram
• Join our FREE dietitian community

In this episode of The Dietitian Success Podcast, I sit down with Alisa Fields, RD and co-founder of LogEat, to discuss her journey from corporate dietetics in the restaurant industry to launching a cutting-edge nutrition coaching app designed for dietitians and health professionals. Alisa shares the lessons she’s learned building her business and provides actionable insights for entrepreneurial dietitians.

What You’ll Learn:

• How to leverage unique career experiences to build an innovative nutrition tracking and coaching app for dietitians.
• The importance of identifying and narrowing your ideal client niche over time.
• Key considerations for creating a successful tech product tailored to dietitians.
• Insights into the business model and pricing strategy of LogEat.
• Tips for standing out in a crowded market and leveraging partnerships for growth.
• How to use tools like YouTube and long-form content for sustainable marketing success.

Links: 

• Check out Logeat here 
• Follow Logeat on Instagram here
• Join our FREE dietitian community

In this episode of The Dietitian Success Podcast, Krista interviews Orly Wachter, a dietitian-turned-copywriter, to explore how dietitians can leverage the power of words to connect with their audience and drive business growth. 

Together, they dive into topics like:

• Orly's journey from clinical dietitian to entrepreneur and copywriter.
• The importance of market research and how to truly understand your audience.
• How to craft engaging website copy that speaks directly to your ideal client.
• The value of sales pages and the essential elements to include.
• Practical tips for creating email sequences that keep your audience engaged.
• Mindset shifts to overcome the fear of sounding “salesy.”
• The role of storytelling in building trust and relatability.

Links: 

• Download Orly's Copywriting Cheat Sheet here: https://copy.orlywachter.com/
• Join our FREE dietitian community

In this milestone 200th episode of The Dietitian Success Podcast, Krista reflects on four years of podcasting, shares insights from the recent "Legacy Launch," and offers a sneak peek into exciting plans for 2025. This unscripted, heartfelt episode dives into lessons learned about business, consistency, and creativity. Plus, Krista reveals the top five podcast episodes of all time and unpacks what worked—and didn’t work—during the launch.

In this episode, Krista talks about: 

• Celebrating 200 Episodes: How passion and consistency have driven the podcast's steady growth and impact.
• Lessons on Consistency: Why choosing topics you genuinely enjoy talking about makes staying consistent easier.
• Launch Recap: Highlights from the recent "Legacy Launch," including strategies that worked (and didn’t).
• Marketing Insights: The power of leveraging social media, word-of-mouth referrals, and email marketing.
• Future Plans for 2025: Exciting updates for Dietitian Success Center, including revamped business content, a new website platform, and the dream of hosting an in-person conference.
• Top Five Podcast Episodes: A countdown of the most downloaded episodes and why they resonated with listeners.
• Experimenting with Marketing Strategies: Reflections on tactics like case studies, open houses, and Instagram Lives.
• What Didn’t Work: Challenges with tech glitches and less successful ideas, like a merch-based referral program.
• Actionable Business Advice: Pricing to communicate value, crafting clear email messaging, and the importance of feedback-driven growth.

Links:

• Join our FREE dietitian community

In this fun and candid episode of the Dietitian Success Podcast, Krista is joined by RD business buddies, Kristen and Gillean, for a heartfelt discussion about the hardest lessons they’ve had to learn as entrepreneurs. With each having a unique business focus—private practice, media dietetics, and online education—they share common challenges and invaluable insights. Together, they chat through: 

• The importance of hiring self-sufficient team members who take ownership of their roles, and balancing oversight and trust to maintain quality while empowering employees.
• Setting boundaries to avoid burnout while maintaining flexibility.
• Learning to say no, delegate, and prioritize tasks based on personal and business values.
• Avoiding "Shiny Object Syndrome"; staying focused on the “main thing” to prevent distractions from diluting your brand.
• The value of in-person and network connections in growing a sustainable business.
• Being “in the room” with your community to foster deeper relationships and opportunities.
• Avoiding a codependent relationship with customers by charging appropriately for your services.
• The realization that marketing and promoting a product is as important as the product itself.
• Tips for engaging your audience in the creation process to build buy-in and excitement.

... and so much more! 

Links: 

• Follow Kristen and Gillean on Instagram @expertwithinfluence
• Join our FREE dietitian community