The Dietitian Success Podcast | Business & Marketing for Dietitians

In this episode of The Dietitian Success Podcast, I interview Letisha Garcia Bates (founder of Endocrine Collective). Letisha shares her journey from building a massive social media following to walking away from it all in pursuit of a fresh, intentional start. Together, we discuss:

• How Letisha’s own PCOS journey inspired her transition from nursing to health coaching and eventually dietetics.
• The challenges Letisha faced with a social media audience of >250,000 people, including the emotional toll of negative comments and online bullying.
• Why Letisha ultimately walked away from her account with 250K followers and started over with a new, intentional approach.
• Tips from Letisha on connecting with followers meaningfully and setting boundaries to protect mental health.
• Shifting from weight loss to health advocacy. 
• Practical advice for anyone considering a rebrand, from managing expectations to building resilience.

Links: 

• Follow Letisha @endocrinecollective on Instagram here 
• Join our FREE dietitian community

In this episode of The Dietitian Success Center, we showcase how a Private Practice Sports Dietitian uses DSC in their day-to-day practice.

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(This case, including the client and their personal health information, is built using fictional data inspired from real scenarios)

In this episode of The Dietitian Success Center, we showcase how a LTC (Long-Term Care) Dietitian uses DSC in their day-to-day practice. 

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(This case, including the client and their personal health information, is built using fictional data inspired from real scenarios)

In this episode of The Dietitian Success Center, we showcase how a Clinical Dietitian uses DSC in their day-to-day practice. 

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(This case, including the client and their personal health information, is built using fictional data inspired from real scenarios)

In this episode of The Dietitian Success Center, we showcase how a Community Dietitian uses DSC in their day-to-day practice. 

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(This case, including the client and their personal health information, is built using fictional data inspired from real scenarios)

In this episode of The Dietitian Success Podcast, I dive into what you can expect from DSC in 2025, including some key changes and updates we're making for members and non-members. 

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Sharing Challenge Instructions (only open to current DSC members): 

• We’re running a super fun DSC Sharing Challenge from now until November 22nd 2024, and we want YOU to be involved. 
• With this simple challenge, when you share about DSC with RD friends and colleagues, you earn prizes like this: Canvas Washable Lunch Bag, Hardcover Dietitian Lined Notebook, I Heart Veggies Mug, Veggies 11 x 14 Office Poster
• Step 1: Share about DSC with your RD colleagues and gain points for every share. For every 10 points, you will be sent a prize of your choice!
• Step 2: After you share, take a screenshot and submit it to us using this form. 
• Step 4: Challenge deadline is November 22nd 2024 at 5pm EST. 
  Any questions? Just reply back to this email! 
  
  

In this episode of The Dietitian Success Podcast, we’re diving into one of the most frequently asked questions from our DSC business members: "How do I grow my Instagram following?" With the way social media has evolved, follower count doesn’t equate to success in the way many people think. So today, I’m breaking down why having more followers doesn’t necessarily lead to more revenue or business growth, and sharing insights from our own experiments with social media that prove it!

Join me as I walk through:

• How Instagram's algorithm has shifted and why follower count is no longer the most important metric.
• Why a smaller, engaged audience can be just as valuable—if not more—than a large following.
• Real-world examples from our business that show followers don’t always drive sales.
• How to use social media strategically without feeling pressured to post constantly.
• Tips on maximizing visibility, engagement, and shares to build deeper connections with your audience.

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In this episode of The Dietitian Success Podcast, I sit down with Sara Griffin, RD and founder of Edge Nutrition. Sara and I chat about: 

• How she identified and filled the gap in nutrition support education for dietitians, creating her course as a solution to the lack of preparation for clinical rotations.
• The step-by-step process of creating an online course, including researching content, leveraging intern feedback, and utilizing platforms like WordPress and LearnDash.
• Hurdles faced when launching an online course, such as pricing uncertainty, DIY website development, and the balance between affordability and value.
• Effective marketing strategies for a hyper-niche audience, such as using Instagram ads, targeted hashtags, and building word-of-mouth referrals in a small professional community.

Links: 

• Check out Edge Clinical here 
• Follow Sara on Instagram here 
• Join our FREE dietitian community

In this episode of The Dietitian Success Podcast, I sit down with Jillian Foley, from Nutritionista. We chat about: 

• How she started her private practice after working for a gym
• When she decided to take the leap into full-time private practice 
• Leasing an office space right before Covid 
• How she generates referrals from personal trainers and other healthcare providers 
• The decision to give up her storefront and convert to 100% virtual practice
• Staying top of mind for clients
• Navigating social media challenges, like putting effort into Instagram content and getting minimal engagement 

Links: 

• Follow Jillian on Instagram 
• Check out Jillian's website 
• Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd 
• Join our FREE dietitian community

In this episode of The Dietitian Success Podcast, we cover the following questions about coaching and dietetic practice: 

1. Phrasing open-ended coaching questions 
2. How to combine the coach approach with motivational interviewing and what the overlap is
3. How do you set the stage for a coaching relationship? 
4. Is every client or patient is appropriate for this coaching?
5. Asking follow-up questions after someone gives a response to a more self-reflective question 
6. Scope of practice for coaching vs. therapy 
7. How do you respond to a patient that starts off an appointment with, "I just want to know the do's and don'ts, what to eat and what not to eat"? 
8. How do you approach this method when clients are quiet or they say, "I don't know", or they give really limited responses

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