The Dietitian Success Podcast | Business & Marketing for Dietitians

In this episode of The Dietitian Success Podcast, we share a recording from the webinar "Dietitian as Coach: Teaching dietitians to have lasting impact with their clients." 

In this webinar, we cover: 

• What is coaching?
• How the coach approach can be used by dietitians 
• Key coaching questions dietitians can use to facilitate behavior change 

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In this episode of The Dietitian Success Podcast, Olivia (DSC Content Manager) and Krista chat through the process used to create & update programs and content for DSC. Together, they walk through how to create programs based on identified needs, and what it looks like to continuously improve and refine what you offer. 

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In this episode, we talk about specific counseling and coaching strategies you can use when asked about Ozempic(R). Including, question prompts and scripts! 

Links: 

• Join our FREE dietitian community
• Read our blog post, Diabetes Drug Ozempic Trending for Weight Loss 
• Access the letter template to get your employer to pay for the program here 

In this episode of The Dietitian Success Podcast, I talk about 5 mistakes I've made in my business(es) and consistent themes I see in a lot of other RD businesses. Plus, solutions for how to address them. 

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In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk, RD, MPH, MBA talks about how she grows her DSC email list by >100 new subscribers each month using relatively passive tactics. 

This episode covers: 

• What to do if your email list isn't growing (and why your email list isn't growing) 
• What to do if you don't have an email list set up
• How to choose a lead magnet topic that is compelling enough to get people to want to download 
• How to drive organic traffic to your lead magnet 
• An unexpected hack for generating lead magnet ideas 

Links: 

• Join our FREE dietitian community
• Access the letter template to request financial sponsorship from your employer for professional development here 

In this episode of The Dietitian Success Podcast, I walk through my experience pursuing a Level 1 International Coaching Federation Coaching Certification. I discuss: 

• How coaching and dietetics can work together in practice 
• Why I believe that the art of asking effective questions could revolutionize how dietitians practice 
• What coaching is and is not, and how principles can be weaved into 1:1 sessions with clients 
• The importance of continuously expanding your own expertise and knowledge  
• How we're incorporating principles of coaching into dietetics training and education through Dietitian Success Center 

Links: 

• Join our FREE dietitian community
• Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd 

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk, RD, MPH, MBA chats about the 3 non-negotiables to hit your next business revenue goal. 

She talks about: 

• What is required to transform in your business 
• Why the current version of you needs to change in order to enter the next level of growth (and how to do that)
• 3 consistent themes that have been evident every time Dietitian Success Center has levelled up 
• The calculation that you're likely not doing to see if your revenue goal is actually attainable with your current offer 

Links: 

• Join our FREE dietitian community
• Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd 

In this episode of The Dietitian Success Podcast, Krista Kolodziejzyk, RD, MPH, MBA sits down with Heather Bray, RD from Behind The Plate Nutrition. 

Krista and Heather chat about: 

• Getting a job and starting a practice in a new city with no connections 
• How to put yourself out there to get your first client, and how long it took her to get her first client
• Heather's biggest client referral sources 
• Developing your packages over time to fit your ideal client profile
• How to navigate when clients come to you for issues outside of intuitive eating (ex. weight loss), but you are an intuitive eating RD 

Links: 

• Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd 
• Join our FREE dietitian community
• Follow Heather on Instagram 
• Check out Heather's Business - Behind The Plate 

If you relate to the following, this episode is for you: 

• You’ve made at least $5K in business revenue in the last year. 
• You’ve started to build an audience (it doesn’t have to be a big audience), but you are regularly creating content, either social media, email marketing or blog content, but consistency has been a bit of a struggle.  
• You’re really unsure of where you should be focusing your time and effort when it comes to marketing in order to see the best results. You’re worried about starting with blogging or podcasting and getting burnt out and not being able to stay consistent with it.  
• Perhaps you’ve started an email list but you don’t really know what to send on a regular basis or how to sell to your email list, and you’re really worried about people getting annoyed and unsubscribing.
• You’ve been working with a lot of clients on a one-off basis and you’re wondering what the next best step is to create a more strategic offer to work with clients longer-term and generate more business revenue. 
• You’re looking for an expert to audit your business and identify gaps and opportunities to level up your online presence and bring in more customer leads. 
• You want a clear and strategic marketing plan that is aligned with what you actually ‘want’ to do (ie. if Instagram makes you feel yucky, it’s not part of the plan!).
• You have a big vision for your business that makes you feel super excited but you’re not totally clear on how to get there, and you're feeling a lot of imposter syndrome trying to get to the next level. 

Links: 

• Join our FREE dietitian community
• Shoot me an email if you have more questions [email protected]

In this episode of The Dietitian Success Podcast, Krista sits down with Shayah from Virtuwell Balance to talk about websites! Together they cover: 

• Running an online business from anywhere in the world
• Why having a website is more important than ever (and what a website delivers that social media does not) 
• Which website platform should you use? 
• Is one platform better than the other for SEO? 
• Can you monetize a blog created through a platform like Wix or Squarespace?
• How video on your website can be the secret sauce to helping prospective clients get to know you and what you have to offer 
• One essential element that you might be missing from your discovery call process
• Embedding your EMR platform within your website 
• Whether you should use a booking platform or a Contact form

Links: 

• The Mindful Marketer is a weekly resource giving actionable advice for Dietitians to market their practice in a mindful and genuine yet effective way! www.virtuwellbalance.com/mindful-marketer 
• Check out Shayah at Virtuwell Balance (Dietitian Success Podcast listeners can get 10% off their services with Virtuwell Balance, just indicate that you found out about Shayah through this podcast when you book a discovery call with her) 
• Connect with Krista on Instagram @dietitiansuccesscenter and @kristako.rd 
• Join our FREE dietitian community