The Dietitian Success Podcast | Business & Marketing for Dietitians

192: Do You Need More Social Media Followers to Grow Your Business?


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In this episode of The Dietitian Success Podcast, we’re diving into one of the most frequently asked questions from our DSC business members: "How do I grow my Instagram following?" With the way social media has evolved, follower count doesn’t equate to success in the way many people think. So today, I’m breaking down why having more followers doesn’t necessarily lead to more revenue or business growth, and sharing insights from our own experiments with social media that prove it!

Join me as I walk through:

  • How Instagram's algorithm has shifted and why follower count is no longer the most important metric.
  • Why a smaller, engaged audience can be just as valuable—if not more—than a large following.
  • Real-world examples from our business that show followers don’t always drive sales.
  • How to use social media strategically without feeling pressured to post constantly.
  • Tips on maximizing visibility, engagement, and shares to build deeper connections with your audience.


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The Dietitian Success Podcast | Business & Marketing for DietitiansBy Krista Kolodziejzyk

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