In this episode, Libby Rothschild, founder of Dietitian Boss and registered dietitian, dives into actionable steps to create and refine services in your dietitian practice. Whether you're unsure of where to start with your offerings or are feeling uncertain about the services you've built, Libby shares practical strategies to guide you in creating a compelling, profitable service lineup that meets your clients’ needs. She covers the importance of starting simple, adding specialty options, creating packages, and implementing effective marketing and payment strategies to attract clients.
What you’ll learn from this episode:
Why Offering Services Matters
Establishing clear, accessible options for clients to pay and achieve their goals.Example areas: pediatric nutrition, chronic disease management, weight management, and body positivity.Starting with Core Services
Begin with foundational offerings like an initial consultation and follow-up appointments.Importance of creating a clear, easy-to-understand core offer that meets client needs.Adding Specialty Services as You Grow
Introduce specialty services (e.g., sports nutrition, eating disorders) as you gain clarity on your target audience.Let client demand and feedback guide your service development.Creating Packages for Enhanced Value
Offering packages that include multiple sessions to provide long-term value, flexibility, and commitment.Examples of package names and pricing tiers (Basic, Standard, Premium) for different client needs.Leveraging Membership or Subscription Models
Benefits of a membership model for steady revenue and increased client support.Adding features over time, such as community forums or exclusive coaching sessions, to retain members.Effective Promotional Strategies
Limited-time offers and special promotions (e.g., Black Friday deals) to attract new clients.Setting boundaries for promotions and adhering to deadlines to maintain trust.Flexible Payment Options for Clients
Offering installment plans or discounts for upfront payments to make services more accessible.Explaining the benefits of prepaid packages for client convenience.The Power of Customer Service and Sales Skills
Focusing on exceptional client experiences and continually refining your sales skills.Learning to evolve your offer based on client feedback and gaining confidence to increase prices as your business grows.Instagram: @libbyrothschild | @dietitianboss YouTube: Dietitian BossAre you ready to get support? Team Dietitian Boss offers support to help you start, grow and scale your private practice. Book a call to learn more about what options we offer to help you based on your stage of business.
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