In this episode of The Leveraged Practice Podcast, we’re diving deep into two powerful ways to structure your online programs: passive and leveraged income models. Both can transform your business, but which one aligns with your goals and lifestyle?

I’m sharing the differences between these approaches, from fully hands-off, passive income to partially automated leveraged programs that let you scale without burning out. You’ll learn how to identify which model works best for you—and why blending both might be the key to a thriving, balanced business in 2025.

Whether you want to create freedom, increase income, or design a business you love, this episode will show you the possibilities.

• The truth about “passive income” and why it’s not always as effortless as it seems.

• How “leveraged” income can give you time back while still serving your clients.

• Practical examples of passive and leveraged programs, from downloadable eBooks to cohort-style group programs.

• Questions to ask yourself as you plan your 2025 business strategy.

• Why creativity and customization are the future of online programs.

🎉 Ready to design a business that gives you freedom and income? Join my free 5-day course, Find Freedom with Online Health Programs, from February 3–7. You’ll learn how to create and sell online programs that fit your life and goals. Sign up now at leverageyourpractice.com.

💡 Want to explore all the different types of online products you can create? Check out my Product Portfolio course for just $29. Get started here or DM me the word “PORTFOLIO” on Instagram for the link.

• Sign up for the free course: leverageyourpractice.com

• Grab the Product Portfolio course: https://online.leverageyourpractice.com/product-portfolio 

• Connect with me on Instagram: @theleveragedpractice

• Visit the podcast website: https://theleveragedpractice.com/podcasts/ 

If you found this episode helpful, make sure to subscribe so you never miss an update. I’d love for you to leave a review and share what resonated most with you!

Join host Stephanie Clairmont for a special year-end episode of The Leveraged Practice. As we bid farewell to 2024 and welcome 2025, Stephanie shares a comprehensive review of The Leveraged Practice over the past year. Learn how her business has evolved, key lessons from 2024, and what these insights mean for digital health professionals moving forward.

Key Takeaways:

1. Business Evolution and History:

   • Stephanie started The Leveraged Practice in April 2019, which has since specialized in helping health professionals create, market, and sell online programs and digital courses.

   • She initially ran a professional development company focused on dietetic work and private practices since 2012.

2. Revenue and Growth:

   • Despite explosive growth in 2020 due to COVID-19, maintaining a consistent revenue between $650,000 to $750,000 over the past few years brought several learning experiences.

3. Market Changes in 2024:

   • Buyers became more discerning, needing more touchpoints and information before making a purchase.

   • Traditional marketing techniques like repeating the same events were less effective.

   • A shift in price points was noted, necessitating a range of offerings from low-price to higher ticket products.

4. Team Management:

   • Lessons on managing a team effectively while navigating hiring, firing, and scalability.

   • In 2024, Stephanie operated with a smaller, more efficient team consisting of one full-time staff, contractors, and additional specialists as needed.

5. Personal & Professional Balance:

   • Emphasis on creating more personal time and space for well-being, including engaging in personal activities and spending time with family.

6. Plans for 2025:

   • Continuing with efficient, sustainable growth; potentially adding one more team member.

   • Further leveraging the structured and automated systems developed in 2024.

   • Emphasis on more personal adventures and hobbies for a more balanced life.

Resources Mentioned:

• Product Portfolio Course: A new course to help with creating various priced products and increasing market efficiency. Go to https://online.leverageyourpractice.com/funnels for more details.

• Instagram: @theleveragedpractice

Join the Conversation:

Connect with Stephanie and share your thoughts and learnings from 2024. Message her on Instagram at @theleveragedpractice.

Happy Holidays and see you in 2025!

Welcome to another insightful episode of The Leveraged Practice Podcast, where host Stephanie Clairmont delves into the intricate art of creating effective sales funnels and utilizing strategic lead magnets to boost your online programs in 2025. With her extensive experience and consistent success in the industry, Stephanie shares her journey and the key strategies that can transform your approach to building and selling programs online.

• Introduction to Upcoming Programs:

• Discover the newly updated sales funnel program for 2025 at https://online.leverageyourpractice.com/funnels , available for presale at a 50% discount. Classes begin in January, offering weekly modules and live calls with Stephanie.

• Introduction to the Everyday Enrollment Method, priced at $999 with a three-payment plan option. This program is also offered at a 50% discount and includes seven live coaching calls in January and February.

• Effective Lead Magnets:

• Explore the concept of lead magnets, essential tools for converting potential clients into paying customers.

• Various forms of lead magnets: Guides, Mini Classes, Live Masterclasses, and Multi-day Series.

• Common pitfall: Collecting emails without converting leads into sales.

• Communication & Connection:

• The importance of nurturing communication and connection with potential clients to influence their purchasing decisions.

• Differentiate between marketing (raising awareness) and sales (encouraging purchases).

• Tested Business Strategies:

• Stephanie’s tested and refined systems, helping to achieve daily sales from strategically crafted lead magnets and resources.

• Stephanie’s Personal Experience:

• Insights from Stephanie's own journey of expanding her email list and overcoming initial conversion challenges.

• Success stories from her IBS programs and the evolution of her strategies over the years.

• Comprehensive Approach for 2025:

• Focus on building reliable systems that function like an "ATM" for consistent sales growth.

• Emphasizing free and paid resources for leveraging consistent sales and sign-ups.

• Upcoming Enrollment Opportunities:

• Detailed information on enrollment and program options, including contacting Stephanie via Instagram for queries.

Core Marketing Principles: Understanding timeless marketing and sales strategies, while continuously learning and adapting to new nuances for effective implementation in online programs.

Join Us: To learn more about these systems that convert interest into sales effortlessly, tune in and discover how you can make 2025 a profitable year for your online business.

Conclusion: Stephanie Clairmont is thrilled to guide you through enhancing the profitability of your online programs in the year ahead, utilizing well-crafted systems and resources for ongoing success.

Resources Mentioned:

• Program Details and Sign-Up: https://online.leverageyourpractice.com/funnels  

• Contact Stephanie Clairmont via Instagram for questions or further information.

Thank you for tuning in! Ensure you subscribe to The Leveraged Practice Podcast for more expert insights and strategies to propel your online business forward.

Are you a health professional looking to diversify your income and make the most of your expertise? Join host Stephanie Clairmont in this episode as she breaks down the concept of passive income specifically for health and wellness professionals. Stephanie brings clarity to what truly passive income means, how it differs in the healthcare field, and why leveraging your current knowledge and skills can create new opportunities for your business.

If you're tired of trading hours for income and want to create a more balanced business, this episode is packed with practical advice, encouragement, and actionable insights to help you take the first step.

• What Passive Income Really Is: Stephanie clarifies the difference between traditional concepts of passive income (like investments) and the kind of passive income health professionals can generate by optimizing their knowledge and expertise.

• Breaking Free from the One-on-One Revenue Model: Why many health professionals are missing opportunities by offering only one type of service and how diversifying your offerings can reshape your business.

• Challenges Unique to Health Professionals: Learn about the nuances of creating passive products in the healthcare space, including how to maintain outcomes and results for clients.

• Examples of Passive Income Opportunities: Stephanie shares actionable tips on how to use your existing expertise to create passive products.

This episode also introduces Stephanie’s 3-part course designed specifically for health professionals who want to build a profitable product portfolio. Here’s what you’ll learn during the course:

1. The three categories of products and how to decide which ones are right for your business.

2. How to map out curriculum and content for passive products that deliver results.

3. Step-by-step strategies to plan your 2025 marketing and launch activities.

Course Details:

• Regular Price: $99

• Early Bird Special: Only $29 (limited time!)

• Start optimizing your business today and launch with clarity in 2025!

• Visit https://online.leverageyourpractice.com/product-portfolio to sign up for the course.

• Have questions? Reach out to Stephanie’s team at [email protected] or connect on Instagram at @theleveragepractice for personalized help.

Stephanie draws on over a decade of experience in online education and business strategy to guide you in building a business that aligns with your lifestyle and goals. This episode is your starting point to creating passive income streams that not only generate revenue but also allow you to serve your audience in meaningful ways.

Take this as your motivation to optimize what you’ve already built and create sustainable income!

Links & Resources:

• Sign up for the Product Portfolio course: https://online.leverageyourpractice.com/product-portfolio

• Follow Stephanie on Instagram @theleveragepractice

• Email Support Team: [email protected]

Make sure to subscribe to the podcast so you don’t miss upcoming episodes packed with actionable advice for health professionals!

If you enjoyed this episode, you might also enjoy:

• Ep. 264 The 2 Ways Health Professionals Can Be Super Successful with Online Programs
• Ep. 265 How to Completely Eliminate Private 1:1 Sessions
• Ep. 270 How to Launch Your Online Program in 2025: A 5-Step Plan 

In this episode of The Leverage Practice Podcast, host Stephanie Clairmont dives into how health professionals can break free from the "worker bee" mindset and transition into true business owners. If you've been trading time for money, it's time to explore the world of informational products and build a business that works for you. Stephanie shares her journey from private practice dietitian to online business owner and coach, providing practical insights and inspiration to create a more scalable, profitable business model.

What You’ll Learn in This Episode:

• Stephanie’s story: From a capped income to a $4M online business.

• Why health professionals need to create additional revenue streams.

• The power of informational products: What they are and why they work.

• How to build a portfolio of offerings inspired by businesses like McDonald’s and Spanx.

• The growing e-learning industry and why now is the perfect time to start.

Key Takeaways:

• Shift from hourly rates: Stop trading time for money and start creating scalable products.

• Create a product portfolio: Start with one offering, then expand into complementary products.

• Leverage your expertise: Package your knowledge into one of three categories of digital products from completely passive offers to high-touch premium offerings - there’s a product suite that will work best for you.

• Follow the trends: The e-learning industry is booming, with massive opportunities for health professionals.

Ready to Leverage Your Knowledge? If you're ready to stop feeling like a worker bee and want to transform your business, this episode is your starting point. Learn how to turn your expertise into profitable, scalable products that work for you while helping more people.

You’re ready for the next step to develop your own product portfolio leveraging your knowledge into products that can make you money day and night, week after week, no matter where you are in the world.

Join me for the “Create a Product Portfolio for Your Private Practice” 3-Day Course in December. Save 70% now with our Early Bird Rate of just $29. 

Go to LeverageYourPractice.com to grab your seat.

In this episode, Stephanie Clairmont, CEO and founder of The Leveraged Practice, shares valuable lessons learned from her extensive experience with free opt-in resources, known as lead magnets in the health and wellness industry. Stephanie was a registered dietitian, specializing in digestive health who built a successful online business and used lead magnets to grow her email list by over 1,000 subscribers per month.

What you'll learn:

• What is a lead magnet? Stephanie defines lead magnets (also known as freebies or opt-ins) and explains their crucial role in online marketing for health and wellness professionals.

• Why is a lead magnet important? Stephanie will illustrate how lead magnets help you take potential clients from casual online interactions to a deeper level of engagement.

• Mistakes to avoid: Stephanie shares her early missteps, emphasizing the importance of understanding the strategy behind a lead magnet and avoiding simply copying what others are doing.

• Types of lead magnets: Stephanie discusses various types of lead magnets she's experimented with, including guides, recipe downloads, webinars, and multi-day series and which ones work best.

• The importance of follow-up: Stephanie highlights the critical role of follow-up communication in nurturing leads and building trust, emphasizing that a lead magnet is just the first step in the client acquisition process.

• The long game: Stephanie reveals insights from her data, showing how long it takes to purchase after downloading a lead magnet.

• Connection marketing: Stephanie introduces the concept of connection marketing, which involves building genuine relationships with potential clients through lead magnets and email marketing.

Key takeaways:

• Don't copy blindly: Understand the strategy behind any marketing tactic before implementing it.

• Quality over quantity: Avoid giving away too much for free in your lead magnet.

• Follow-up is essential: Nurture your leads with consistent and valuable communication.

• Be patient: Clients may take time to make a purchase, so focus on building long-term relationships.

Resources mentioned:

• Free class: Register for “From Clicks to Clients” to learn more about Stephanie's client attraction system using lead magnets https://training.theleveragedpractice.com/c2c

Connect with Stephanie:

• Send Stephanie a message on Instagram here: @theleveragedpractice

Don't forget to subscribe to the Leveraged Practice Podcast for more valuable insights on building a successful online health and wellness business.

In this episode of The Leveraged Practice Podcast, host Stephanie Clairmont dives into the journey of creating consistent, daily revenue from online programs, courses, and memberships. If you're a health or wellness professional looking to scale your business beyond one-to-one client sessions, this episode is packed with valuable insights.

Episode Highlights:

• Breaking the Revenue Ceiling: Stephanie explains how online programs allow health and wellness practitioners to move away from the limits of one-to-one sessions. By creating online offerings, practitioners can build a "sales-per-day" system that doesn't rely on trading time for money.

• From $99 Failure to Daily Sales Success: Stephanie shares her early struggles with launching an online product and the lessons she learned along the way. Starting with a single $99 sale from her email list of 5,000, she didn't give up—instead, she refined her approach to online marketing and developed a system that now generates a sale every day.

• The Power of Sampling: Stephanie introduces the concept of “sampling” as an essential part of online sales. Much like a food sample at Costco, a carefully designed lead magnet or freebie can help potential clients experience a taste of your program's value, enticing them to invest in the full offering.

• Visibility and Trust: Building a trusted, visible brand is crucial for consistent sales. Stephanie discusses the importance of guest appearances, collaborations, and sharing valuable content to establish authority in the wellness space.

Free Training Opportunity: To dive deeper into the art of effective lead magnets and how to build a system for daily sales, Stephanie is hosting a live class, "From Clicks to Clients". Health professionals can join for free to learn how to create powerful lead magnets that attract more clients.

These proven strategies have been used with hundreds of clients since 2015 to grow email lists with leads and fill health programs consistently.

Register Now

In this episode of the Leveraged Practice Podcast, Stephanie Clairmont dives deep into current market trends and consumer behaviour to answer the burning question: should you lower your prices? 

She discusses the impact of inflation concerns, discerning consumers, and the increasingly noisy online world on your health and wellness business. Stephanie provides actionable advice on creating a tiered product portfolio, leveraging different online program models, and adapting your marketing strategy to build trust and rapport in today's market.

Key Takeaways:

• The online learning and health and wellness industries are still growing despite economic concerns.

• Consumers are more discerning and price-conscious, demanding more value and touchpoints before purchasing.

• Lowering prices is not always the solution; creating a diverse product portfolio with tiered pricing is key.

• Diversifying income streams with leveraged offers like group programs and self-study courses can increase revenue and impact.

• Marketing strategies must adapt to build deeper relationships and trust with potential clients.

Actionable Steps:

• Analyze your current offerings: Evaluate your current services and identify opportunities to create different tiers or package your expertise into various online program models.

• Explore the 7 models of online programs: Sign up for Stephanie's free training to learn about the 7 different models and how to expand your product portfolio with various price points. LINK

• Create captivating offers: If you're struggling to sell your existing online programs, consider Stephanie's "Captivating Offers" course to master packaging, positioning, and pricing. LINK

• Adapt your marketing plan: Incorporate long-form content like blogs, podcasts, and newsletters to build rapport and nurture relationships with your audience.

Resources Mentioned:

• Free Models Training

• Captivating Offers Course

Remember: You have the power to make a bigger impact and achieve greater success by understanding market trends and adapting your business strategy accordingly.

If you enjoyed this episode, you might also enjoy:

• Ep. 265 How to Completely Eliminate Private 1:1 Sessions
• Ep. 266 How to Fill & Sell Out Your Online Programs
• Ep. 268 Should I Start with a Course or Coaching?

Ready to launch your online program in 2025? In this episode, Stephanie Claremont, CEO of Leveraged Practice, provides a clear 5-step plan to help health professionals like you finally get your program launched and filled with clients. Learn why January/February is the ideal launch time and discover the essential steps to create, market, and sell your program successfully.

Key Takeaways:

• Why January/February is the best time to launch: Stephanie explains why the new year energy makes these months ideal for attracting clients who are eager to make changes.

• The 5-step launch plan:

1. Create your framework: Define your unique approach and what makes your program stand out.

2. Develop your content: Outline your modules, lessons, and resources. Consider teaching live for your first launch to save time and reduce stress.

3. Tech setup: Choose a platform and set up your sales page, checkout, email sequences, and membership site.

4. Craft your offer: Position your program and package your knowledge in a way that attracts your ideal clients.

5. Market and sell: Build anticipation and enroll clients through strategies like waitlists, masterclasses, or webinars.

Resources Mentioned:

• Free Models Training: Discover 7 proven ways to structure your online program. LINK: https://training.theleveragedpractice.com/modelssignup 

• Your Unique Framework Course: Get your program outline created with this $44 course. LINK: https://online.leverageyourpractice.com/yuf 

Important Notes:

• Stephanie emphasizes the importance of starting now to prepare for a successful launch in early 2025.

• She encourages listeners to focus on their "why" and remember the impact they can have by helping more people through their online programs.

Don't wait any longer! Take the first step today by accessing the free "Models" training or planning Your Unique Framework with our starter course for just $44 today.

Are you a health and wellness professional struggling to make sales from your online program? In this episode, Stephanie Claremont dives into three critical mistakes that are preventing you from achieving the results you desire. She explains why simply gaining visibility online isn't enough and provides actionable steps to build a sales process that converts followers into clients.

Key Takeaways:

• Mistake #1: Your program isn't truly addressing your ideal client's needs and desires. You need to speak their language and focus on their pain points, not just your expertise.
• Mistake #2: You're focusing too much on visibility and not enough on building connections. While visibility is important, it's only one piece of the marketing puzzle. You need to prioritize building rapport, trust, and authority to convert followers into buyers.
• Mistake #3: You don't have a sales process. A successful sales process guides potential clients from initial awareness to a confident purchase decision. This involves providing valuable information and nurturing relationships before pushing for a sale.

Call to Action:

• Connect with Stephanie on Instagram or email her team to learn more about upcoming programs that can help you build and sell your online program effectively.

Ready to turn things around?

These mistakes are common, but they’re also fixable! By focusing on your ideal client’s needs, building genuine connections, and creating a strong sales process, you can transform your online presence into a thriving business.

Need help?

A great place to start is with our Captivating Offers course. You’ll learn how to create an offer through mastering positioning, pricing and packaging so you can fill up your spots and help more people.

Learn more and enroll in Captivating Offers for only $255 here.

If you enjoyed this episode, you might also enjoy:

• Ep. 262 How to get Incredible Outcomes for Clients in an Online Program
• Ep. 265 How to Completely Eliminate Private 1:1 Sessions
• Ep. 266 How to Fill & Sell Out Your Online Programs