By Stephanie Clairmont
4.8
3737 ratings
The podcast currently has 273 episodes available.
In this episode, Stephanie Clairmont, CEO and founder of The Leveraged Practice, shares valuable lessons learned from her extensive experience with free opt-in resources, known as lead magnets in the health and wellness industry. Stephanie was a registered dietitian, specializing in digestive health who built a successful online business and used lead magnets to grow her email list by over 1,000 subscribers per month.
What you'll learn:
What is a lead magnet? Stephanie defines lead magnets (also known as freebies or opt-ins) and explains their crucial role in online marketing for health and wellness professionals.
Why is a lead magnet important? Stephanie will illustrate how lead magnets help you take potential clients from casual online interactions to a deeper level of engagement.
Mistakes to avoid: Stephanie shares her early missteps, emphasizing the importance of understanding the strategy behind a lead magnet and avoiding simply copying what others are doing.
Types of lead magnets: Stephanie discusses various types of lead magnets she's experimented with, including guides, recipe downloads, webinars, and multi-day series and which ones work best.
The importance of follow-up: Stephanie highlights the critical role of follow-up communication in nurturing leads and building trust, emphasizing that a lead magnet is just the first step in the client acquisition process.
The long game: Stephanie reveals insights from her data, showing how long it takes to purchase after downloading a lead magnet.
Connection marketing: Stephanie introduces the concept of connection marketing, which involves building genuine relationships with potential clients through lead magnets and email marketing.
Key takeaways:
Don't copy blindly: Understand the strategy behind any marketing tactic before implementing it.
Quality over quantity: Avoid giving away too much for free in your lead magnet.
Follow-up is essential: Nurture your leads with consistent and valuable communication.
Be patient: Clients may take time to make a purchase, so focus on building long-term relationships.
Resources mentioned:
Free class: Register for “From Clicks to Clients” to learn more about Stephanie's client attraction system using lead magnets https://training.theleveragedpractice.com/c2c
Connect with Stephanie:
Send Stephanie a message on Instagram here: @theleveragedpractice
Don't forget to subscribe to the Leveraged Practice Podcast for more valuable insights on building a successful online health and wellness business.
In this episode of The Leveraged Practice Podcast, host Stephanie Clairmont dives into the journey of creating consistent, daily revenue from online programs, courses, and memberships. If you're a health or wellness professional looking to scale your business beyond one-to-one client sessions, this episode is packed with valuable insights.
Episode Highlights:
Breaking the Revenue Ceiling: Stephanie explains how online programs allow health and wellness practitioners to move away from the limits of one-to-one sessions. By creating online offerings, practitioners can build a "sales-per-day" system that doesn't rely on trading time for money.
From $99 Failure to Daily Sales Success: Stephanie shares her early struggles with launching an online product and the lessons she learned along the way. Starting with a single $99 sale from her email list of 5,000, she didn't give up—instead, she refined her approach to online marketing and developed a system that now generates a sale every day.
The Power of Sampling: Stephanie introduces the concept of “sampling” as an essential part of online sales. Much like a food sample at Costco, a carefully designed lead magnet or freebie can help potential clients experience a taste of your program's value, enticing them to invest in the full offering.
Visibility and Trust: Building a trusted, visible brand is crucial for consistent sales. Stephanie discusses the importance of guest appearances, collaborations, and sharing valuable content to establish authority in the wellness space.
Free Training Opportunity: To dive deeper into the art of effective lead magnets and how to build a system for daily sales, Stephanie is hosting a live class, "From Clicks to Clients". Health professionals can join for free to learn how to create powerful lead magnets that attract more clients.
These proven strategies have been used with hundreds of clients since 2015 to grow email lists with leads and fill health programs consistently.
Register Now
In this episode of the Leveraged Practice Podcast, Stephanie Clairmont dives deep into current market trends and consumer behaviour to answer the burning question: should you lower your prices?
She discusses the impact of inflation concerns, discerning consumers, and the increasingly noisy online world on your health and wellness business. Stephanie provides actionable advice on creating a tiered product portfolio, leveraging different online program models, and adapting your marketing strategy to build trust and rapport in today's market.
Key Takeaways:
The online learning and health and wellness industries are still growing despite economic concerns.
Consumers are more discerning and price-conscious, demanding more value and touchpoints before purchasing.
Lowering prices is not always the solution; creating a diverse product portfolio with tiered pricing is key.
Diversifying income streams with leveraged offers like group programs and self-study courses can increase revenue and impact.
Marketing strategies must adapt to build deeper relationships and trust with potential clients.
Actionable Steps:
Analyze your current offerings: Evaluate your current services and identify opportunities to create different tiers or package your expertise into various online program models.
Explore the 7 models of online programs: Sign up for Stephanie's free training to learn about the 7 different models and how to expand your product portfolio with various price points. LINK
Create captivating offers: If you're struggling to sell your existing online programs, consider Stephanie's "Captivating Offers" course to master packaging, positioning, and pricing. LINK
Adapt your marketing plan: Incorporate long-form content like blogs, podcasts, and newsletters to build rapport and nurture relationships with your audience.
Resources Mentioned:
Free Models Training
Captivating Offers Course
Remember: You have the power to make a bigger impact and achieve greater success by understanding market trends and adapting your business strategy accordingly.
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Ready to launch your online program in 2025? In this episode, Stephanie Claremont, CEO of Leveraged Practice, provides a clear 5-step plan to help health professionals like you finally get your program launched and filled with clients. Learn why January/February is the ideal launch time and discover the essential steps to create, market, and sell your program successfully.
Key Takeaways:
Why January/February is the best time to launch: Stephanie explains why the new year energy makes these months ideal for attracting clients who are eager to make changes.
The 5-step launch plan:
Create your framework: Define your unique approach and what makes your program stand out.
Develop your content: Outline your modules, lessons, and resources. Consider teaching live for your first launch to save time and reduce stress.
Tech setup: Choose a platform and set up your sales page, checkout, email sequences, and membership site.
Craft your offer: Position your program and package your knowledge in a way that attracts your ideal clients.
Market and sell: Build anticipation and enroll clients through strategies like waitlists, masterclasses, or webinars.
Resources Mentioned:
Free Models Training: Discover 7 proven ways to structure your online program. LINK: https://training.theleveragedpractice.com/modelssignup
Your Unique Framework Course: Get your program outline created with this $44 course. LINK: https://online.leverageyourpractice.com/yuf
Important Notes:
Stephanie emphasizes the importance of starting now to prepare for a successful launch in early 2025.
She encourages listeners to focus on their "why" and remember the impact they can have by helping more people through their online programs.
Don't wait any longer! Take the first step today by accessing the free "Models" training or planning Your Unique Framework with our starter course for just $44 today.
Are you a health and wellness professional struggling to make sales from your online program? In this episode, Stephanie Claremont dives into three critical mistakes that are preventing you from achieving the results you desire. She explains why simply gaining visibility online isn't enough and provides actionable steps to build a sales process that converts followers into clients.
Key Takeaways:
Call to Action:
Ready to turn things around?
These mistakes are common, but they’re also fixable! By focusing on your ideal client’s needs, building genuine connections, and creating a strong sales process, you can transform your online presence into a thriving business.
Need help?
A great place to start is with our Captivating Offers course. You’ll learn how to create an offer through mastering positioning, pricing and packaging so you can fill up your spots and help more people.
Learn more and enroll in Captivating Offers for only $255 here.
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"Understanding the level of support and interaction each model provides is crucial in choosing between an online course and a coaching program."
What if you could transform your healthcare practice into a scalable online powerhouse without sacrificing the personal touch of one-on-one consultations? Our host Stephanie Clairmont unpacks the world of online programs for health professionals. This episode isn't about abandoning your traditional practice—it's about enhancing it. You’ll learn about how integrating online courses and coaching can not only expand your reach but also offer you greater freedom and financial independence.
Get ready to navigate the exciting yet challenging waters of digital transformation in healthcare. This episode is crafted to guide you through strategic decision-making processes, emphasizing the importance of understanding the support levels required by online courses versus coaching models. You'll also find valuable insights on legal considerations and how to choose the right digital product to align with your financial goals. With these insights, you're equipped to create impactful and profitable online programs that complement or even replace your existing practice model.
Key Topics:
Resources:
Free models training https://training.theleveragedpractice.com/modelssignup Your unique framework course sales page https://online.leverageyourpractice.com/yuf
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"Today we're not talking about anything fun like sales or marketing or webinars or selling out or scaling back your hours by half or getting rid of all your one-to-one patients or hitting six figures. Nothing cool like that. Today we're having a real conversation about what the hell you're supposed to do with your license."
Our host, Stephanie Clairmont explores the essential yet often overlooked topic of professional licensure for health and wellness professionals aspiring to create online programs. This episode provides valuable insights into navigating the complexities of holding a professional license while expanding into the digital space. Stephanie shares key considerations and options available to licensed practitioners, emphasizing the importance of legal consultation. You'll hear how others in the field have successfully integrated their expertise into online group programs, ensuring compliance with governing bodies while broadening their impact.
Stephanie discusses four main strategies: limiting client intake to licensed areas, collaborating with a multi-licensed team, offering compliant educational group programs, and potentially operating under a different title or second business for legal protection. Understanding your regulatory body and consulting with legal experts are crucial steps in responsibly and effectively expanding your professional services online.
Key Topics:
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"You need to create sales systems that take a new human who just heard your name, allow them to get to know you, build trust with you, and demonstrate your authority."
Can you imagine skyrocketing your online program's success by harnessing proven strategies tailored for health professionals? Our host, Stephanie Clairmont shares the tactical roadmap that has transformed countless health practices since 2013. By distinguishing between foundational strategies and actionable implementations, she offers a proven system to navigate the complexities of modern marketing, helping you make informed decisions and launch your online health programs with confidence.
This episode unpacks the Sold-Out Strategic Sales Framework, guiding you from the initial spark of interest to a fully booked program. Learn how to effectively capture attention, nurture leads through email communication, and present irresistible offers. Whether you use demand-driven marketing with a waitlist or another proprietary method, you'll hear about real-life case studies and testimonials that demonstrate conversion rates two to nine times higher than the industry average.
Discover the secrets behind converting webinars and masterclasses into consistent sales-generating machines. Through a step-by-step system integrating opt-ins, email communication, live events, and compelling offers, you'll learn how to create automated processes that work even while you sleep.
Key Topics:
Join the Healthcare Impact Academy to launch an online program that gives you the freedom and flexibility you desire. Get access to the step-by-step system to add 6 and multiple-6 figures of revenue to your health & wellness business with online programs >>> HealthcareImpactAcademy.com
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“We are very strategic here. We are not teaching trends and tactics. You don't need to be doing crazy $h!t every three months because something new is happening out in the world of sales and marketing. We're integrating in components that are important to today's market. But the strategy, the core strategy, has been tested for you for eight to 10 years and shown that it works.”
What if you could help more people, increase your income, and avoid burnout—all by transitioning from private one-to-one sessions to impactful online programs? As a former dietitian turned strategic business advisor, our host, Stephanie Clairmont, experienced firsthand the transformative power of digital offerings. In this episode, she reveals the practical steps to successfully make this shift. Learn from her journey and discover how to prepare for this significant change, optimize your approach, and ultimately achieve financial stability while expanding your reach.
Stephanie walks us through creating effective sales funnels and crafting engaging offers to captivate your audience. She shares comprehensive strategies and proven marketing systems that have doubled or even tripled industry-standard conversion rates. She discusses the importance of integrating current market nuances with foundational strategies for long-term success.
Key Topics:
Join the Healthcare Impact Academy to launch an online program that gives you the freedom and flexibility you desire. Get access to the step-by-step system to add 6 and multiple-6 figures of revenue to your health & wellness business with online programs >>> HealthcareImpactAcademy.com
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“You're going to have to create a community around it, you're going to have to create a reputation for yourself and your name, so that when people see your name, they think about that topic that you have your programs and courses in.”
Unlock the secrets to creating a thriving online presence and generating substantial income through well-crafted online health programs! Our host Stephanie Clairmont walks us through the transformative benefits of online programs, including reduced working hours and increased profitability, while upholding high-quality patient care. Learn essential strategies for marketing and selling your courses, with actionable insights designed to help you map your success.
In this episode, Stephanie delves into building a powerful brand that can propel your success in online education. Discover how leveraging an established community or clientele can lead to successful program launches, with real-life case studies of health professionals who made significant career shifts and earnings. Additionally, uncover the importance of focusing on a specific topic to create specialized programs that open new revenue streams. Whether transitioning from a fully booked private practice or starting fresh, this episode offers the guidance and inspiration you need to make your online business dreams a reality.
Key Topics:
You’re invited to our upcoming FREE Workshop called “Find Freedom with Online Health Programs” so you can create and fill a profitable, passive online program for your practice. Happening live September 17-20.
Register here.
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