A candid, behind-the-scenes chat about building a business that actually fits your life. We dig into what’s really changed in the market (especially in the last 6 to12 months), and Jess’s Ordinary Business movement, a refreshing change to the sensational online “seven-figure in seven minutes” online business model.

• The Case for the “Ordinary” Business

• Why sustainable, profitable, low-overhead businesses deserve more spotlight than vanity metrics.

• The hidden math behind big revenue screenshots (and how ad & team spend change the story).

• Market Shifts You Should Actually Act On

• How buyers’ trust and attention have changed since 2020 and what that means for your funnel.

• Why specific > generic: niche offers that solve one clear problem are outperforming broad “everything” courses.

• Designing for Your Life, Not the Algorithm

• Building to your energy and capacity (e.g., solo by choice, tiny teams, or seasonal support).

• Different ways to win: more profit with fewer people, same income with fewer hours, or thoughtful growth that doesn’t torch your calendar.

The Ordinary Business (virtual summit & community) at theordinarybusiness.com

Jess on Instagram: @jesscreatives OR @theordinarybusiness

Jess Freeman is a web & SEO pro serving health and fitness entrepreneurs. She’s proudly remained a solo operator (with light support), prioritizing profit, margin, and a business that fits real life, which inspired her to launch The Ordinary Business.

Most health professionals are still pricing like it’s 2021. In this solo episode, Stephanie explains why today’s buyers are different, why online programs today require a very different sales engine from the pandemic, and how your pricing needs to change. You’ll hear concrete pricing ranges, a simple revenue math example, and a clear path to restructure your product suite so you stop depending on 1:1 time.

Free eBook: 27 Scalable Offers for Health Pros — DM “ebook” or “27” on Instagram @theleveragedpractice and we’ll send the link. Or click here

If you’ve ever wondered why the content you're posting on your website, on social media or anywhere isn’t getting you more clients signed up for your programs, this episode is a must-listen.

One of the most common mistakes health professionals make (one I also made myself early in my career), is giving away too much for free. You’re a natural educator and you love helping people, so you share recipes, tips, plans, and strategies… but if you’re giving people what feels like a full solution in your free content, they’ll walk away thinking they don’t need to hire you.

In this episode, I’ll walk you through:

• How to know if you’re over-teaching in your free content

• Why action steps, checklists, and “mini plans” can actually hurt your sales

• The critical difference between free “stepping stone” content and paid content

• How to create a strategic content plan that turns followers into buyers

I’ll also share the exact framework I used to go from a struggling health blogger to selling online programs every single day without giving away my best work for free.

I also share about an upcoming course I’m hosting live, the Build Your Digital Practice Bootcamp. If you want to finally stop creating endless free content that doesn’t convert and start getting clients signed up every day, you need to be here.

Learn more at: https://training.theleveragedpractice.com/bydpbootcamp Register now for our early bird discount at 50% off.

If you’ve ever felt unsure about what content to give away for free and what to charge for, this episode is for you. As a health professional in today’s world - knowing how to connect with people online is essential.

You need to first understand the difference between free and paid content and how it works in your business to generate leads and get more people signed up for your programs and to work with you consistently.

In this episode, Stephanie breaks down how to strategically structure your content so each piece, whether it’s a free guide, a $27 ebook, or your core program offer, serves a specific purpose in moving leads from curious to committed. She shares real-life examples from her own journey as the Internationally Known IBS Dietitian, including how she turned a self-published book into a high-converting low-ticket offer that sold every day and led buyers into her full program, without needing sales calls or DM convos.

Registration is now open: The Build Your Digital Practice Bootcamp happening August 25 to 29. You’ll learn how to create a powerful 3-piece Scalable Offer Suite using the exact strategies from this episode and walk away with a clear, customized roadmap for your digital practice.

Get your ticket for 50% off - training.theleveragedpractice.com/bydpbootcamp

In this episode, Stephanie breaks down one of the most common mistakes health professionals make when trying to grow their online programs: running ads too early.

If you’ve ever thought, “Maybe I just need to run ads to make more sales,” this conversation is for you.

You’ll learn why ads don’t fix sales problems and what you need to have in place before you invest a dollar into paid traffic. Stephanie shares the proven 3-part offer suite that helps health professionals attract leads, build trust, and convert more clients into their signature programs with or without ads.

Whether you’ve launched before or are just getting started, this episode will show you how to build a system that actually sells.

In this episode, you’ll learn:

• What ads really do (and why they amplify both success and failure)

• The 3-part offer suite you need to get more clients signed up for programs in your online health business

• How to guide cold leads into your program without relying on sales calls

• What to run your ads to - to make sure you’re not wasting money

Mentioned in this episode: Download the free guide: 27 Scalable Offers for Health Professionals 

Get on the early list for the 5-Day Build Your Digital Practice Bootcamp → DM “BOOTCAMP” to @theleveragedpractice

In this episode of The Leveraged Practice Podcast, Stephanie breaks down the real reasons low priced educational products and programs are a must-have in today’s health business landscape. Whether you're a private practice owner, clinician, or health expert growing your business, this strategy helps you serve more people, build trust, and make daily sales without sales calls or high-pressure tactics.

You’ll learn: •    Why low-ticket products are more necessary than ever •    The 3 secrets to using them effectively in health-based businesses •    Where to get the content for your low-priced educational product (hint: you already have it) •    Real examples from Stephanie’s past as the IBS Dietitian •    How this fits into a larger funnel and buyer journey

If you’re looking to create more scalable income and deliver real impact, don’t miss this episode.

🎧 Listen in and start mapping your own low-ticket product strategy today.

Links:  

Join the Healthcare Impact Academy: https://www.healthcareimpactacademy.com

In this episode of The Leveraged Practice Podcast, Stephanie shares how you can get clients signed up daily into your online programs, courses and products without sales calls. But instead connecting, nurturing and building relationships with your potential clients to help them make the decision to work with you. She’ll walk you through the two key marketing strategies working today for health professionals.

You'll learn:

• What kind of free content actually leads to sales

• The most common content mistakes health professionals make

• Why “sample selling” is key

• The exact funnel formula that brings in daily sales

• How a low price product can be transformative

👉 Resources Mentioned in This Episode:

• Lead Magnet Fix Workshop – Get it for $29 (70% off)

• Healthcare Impact Academy Membership

Are you feeling behind in your business growth because of what you’re seeing online? It makes sense that you do. Never in our lifetime have we been able to see the success (or “so-called” success of every business who wants to share. Social media makes it easy for us to see people boost about wins or share income reports, but we don’t actually see what’s making their business tick.

In this honest and important episode, Stephanie gets real about the rise of the business influencer, those entrepreneurs on your feed who seem to hit seven figures in 7 months, retire their spouse in year one or work from their backyard pool and make it seem easy. But what are they not telling you? And how is their version of success impacting the way you feel about your business?

If you’ve ever found yourself wondering, “Why is it taking me so long?”, this episode will re-ground you, reset your expectations, and remind you that you’re on the right path.

🎧 Listen now to feel seen, encouraged, and ready to keep going.

Are sales calls required to sell your online program or course? In this episode, Stephanie breaks down when you need to hop on a call and when you absolutely don’t. 

Learn the difference a strong sales system can make and how to build one without pressure, persuasion, or over-giving. Whether you’re already running a course or just getting started, this episode will help you sell smarter and scale faster.

What You’ll Learn:

• Why buyer trust is more important than ever

• When sales calls are helpful vs. optional

• What pricing levels usually need a call

• What to use instead of a sales call

• How to build a system that sells for you

Resources & Links:

• Join the Lead Magnet Fix Workshop https://training.theleveragedpractice.com/lmfix

Start the Product Portfolio Mini-Course https://online.leverageyourpractice.com/product-portfolio

Is free content attracting “freebie seekers” or does it actually work to get clients into your services and programs?

In this episode, Stephanie breaks down the truth about the “free stuff” strategy, what works, what doesn’t, and what kind of lead magnet actually brings the right people into your business.

You’ll hear how most health professionals and private practice owners are unintentionally giving away too much, repelling buyers instead of attracting them. Stephanie shares one powerful strategy that flips this script and turns your freebie into a trust-building, client-converting machine.

Join Stephanie’s upcoming Lead Magnet Fix workshop where you’ll learn how to implement this strategy into your own business.

Save your spot for the workshop: training.theleveragedpractice.com/lmfix

🎧 Listen + Subscribe on Apple Podcasts, Spotify, or your favorite podcast app.

Connect with me:

• Website: theleveragedpractice.com

• Instagram: @theleveragedpractice

• Email: [email protected]