The Leveraged Practice Podcast

Ep. 295 The Difference Between Free and Paid Content


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If you’ve ever felt unsure about what content to give away for free and what to charge for, this episode is for you. As a health professional in today’s world - knowing how to connect with people online is essential.

You need to first understand the difference between free and paid content and how it works in your business to generate leads and get more people signed up for your programs and to work with you consistently.

In this episode, Stephanie breaks down how to strategically structure your content so each piece, whether it’s a free guide, a $27 ebook, or your core program offer, serves a specific purpose in moving leads from curious to committed. She shares real-life examples from her own journey as the Internationally Known IBS Dietitian, including how she turned a self-published book into a high-converting low-ticket offer that sold every day and led buyers into her full program, without needing sales calls or DM convos.

Registration is now open: The Build Your Digital Practice Bootcamp happening August 25 to 29. You’ll learn how to create a powerful 3-piece Scalable Offer Suite using the exact strategies from this episode and walk away with a clear, customized roadmap for your digital practice.

Get your ticket for 50% off - training.theleveragedpractice.com/bydpbootcamp

 

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The Leveraged Practice PodcastBy Stephanie Clairmont

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