Author, blogger, social media marketing sherpa Mark Schaefer joins Jon and Pete to talk about his latest book, Known - The handbook for building and unleashing your personal brand in the digital age.  He talks about content strategies, what attracts your tribe, and how to grow your social media network in ways that benefit everyone.

Author, blogger, social media marketing sherpa Mark Schaefer joins Jon and Pete to talk about his latest book, Known - The handbook for building and unleashing your personal brand in the digital age. He talks about content strategies, what attracts your tribe, and how to grow your social media network in ways that benefit everyone.

Author, blogger, social media marketing sherpa Mark Schaefer joins Jon and Pete to talk about his latest book, Known - The handbook for building and unleashing your personal brand in the digital age. &nbsp;He talks about content strategies, what attracts your tribe, and how to grow your social media network in ways that benefit everyone.

219 - Mark Schaefer

Pete A Turner explores great conversations across a vast array of topics and personalities. The Break It Down Show is over 10 years old and has published over 2000 episodes. Find Pete at @peteaturner on most social media sites.

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219 - Mark Schaefer

219 - Mark Schaefer